Tech-savvy consumers looking to holidays to boost mobile web access

Published on
by Brafton Editorial
A report from Expansys found that tablets are likely to be a major seller during the holidays.

A report from Expansys found that tech-savvy consumers are most likely to ask for tablet computers during the holiday season. The company polled its clients and found that 56 percent said a tablet tops their wish list over smartphones, laptops and cameras, and the demand for tablets digital marketers may start the New Year with more content-hungry mobile audiences.

Apple’s iPad 2 is still the most wanted device with those from Motorola, Asus and others drawing some attention.

Tablets are quickly becoming a primary web access point and a favorite for both consumers and enterprise users. As such, businesses might adapt their internet marketing campaigns for this audience that looks for updated new media. As Brafton has reported, tablet users view more news than other online mobile audiences, and news content marketing can reach these consumers.

According to Expansys’ chief marketing officer Julian Neal,tablet sales will rise 300 percent in the fourth quarter of 2011 over the the third. While sales increase in many sectors during the holidays, the 300 percent predicted jump represents substantial growth.

For marketers, the popularity of tablets requires an adjustment in strategy, especially for those relying on content marketing. Since the devices are mobile, search engines are more heavily geared toward providing localized results, necessitating local SEO. Additionally, Brafton recently reported that 77 percent of owners read more news content than they did prior to purchasing the device, and half said they access it every day.

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