In this #ThankfulNovember stat: Why websites are the best plaftorm for your digital content.

What’s the best way to get content in front of customers? Social media and email are useful for targeting particular audiences and sending resources directly to them, but at the end of the day, brands still need websites to act as hubs for their content.

According to research from IMN Marketing, more than 75 percent of marketers say websites are the best vehicles for content marketing. That’s because fleshed-out sites use content for:

  • Discovery: Prospects who find site content in search often represent completely new business

  • Visual engagement: Website content can be fleshed out with images, videos, GIFs and other UX elements

  • Seasonal appeal: Brands looking to emphasize the season can add fresh blogs, or create timely landing pages to cater to holiday audiences.

Most importantly, websites deliver content in a fully customizable way that reflects a business’ unique sales funnel. For example, B2B brands can emphasize downloadable whitepapers and eBooks to collect contact information, while B2C ecommerce sites can organize their content in a way that directs visitors to make purchases.

Want to learn more about how content organization influences visitor behavior and purchases?
Watch this video about the new online sales funnel.

Alex Butzbach is a Marketing Writer at Brafton. He studied Communications at Boston College, and after a brief stint teaching English in Japan, he entered the world of content marketing. When he isn't writing and researching, he can be found on a bike somewhere in Metro Boston.