ClickCease Resource Center | Brafton
Webinar

Brafton & BakerSEO Present: The 3 Pillars for SEO Success in 2024

Propel your content to the top of your most important SERPs with these pillars for SEO success. Watch The Webinar On-Demand

eBook

Guide: How To Conduct a Content Marketing Audit

Gain a clear understanding of which content strategies are working and which ones aren’t.

eBook

Social Advertising Benchmarks for 2022

You might just be surprised to find out what the most important benchmarks really are.

Infographic

How to Create a One-Pager Template That Wins Business (Infographic)

A one-pager template is the perfect way for your sales and marketing teams to ensure consistent delivery of a branded asset for every product or service you launch. Here’s how to create a template of your own.

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How to Create a Project Communication Plan (+ Downloadable Template & Infographic)

Looking to optimize your team and value but need a project communication plan example? We’ve got the info and template you need to get started.

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The Inbound Methodology: Everything You Need To Know (Infographic)

Discover the power of the inbound methodology. Learn how inbound marketing attracts, converts, closes and delights customers through valuable content.

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What is Predictive Marketing? (Infographic)

Discover the key benefits of incorporating predictive analytics in marketing for your business and how this data speeds your sales cycle.

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8 Fun & Useful Branding Exercises to Grow Your Business (Infographic)

Learn how you can grow your business with some fun (and useful) branding exercises.

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Distribution Channel Strategy: Your Go-To Guide (Infographic)

What are the different distribution channels you should be using in your organization? Learn how you can develop an efficient channel strategy.

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How to Build the Best B2B Marketing Tech Stack (Infographic)

Here’s how you can build the ultimate B2B marketing tech stack to save time and boost performance — all while attracting and retaining new customers.

Case Study

Helping Crews Control Think Global With Local SEO

It’s called local SEO at a global scale, and it resulted in big traffic gains for Crews Control.

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This 6-Step Graphic Design Process Drives Results (Infographic)

Here’s how to turn a concept into a compelling visual communication tool through the graphic design process, from the creative brief to the finished product.

Case Study

The Perfect Content Marketing Cocktail for Lanshore

Lanshore partnered with Brafton to optimize commercial landing pages, and develop powerful lead generation assets.

Case Study

How We Made Webex’s Blog Go 📈

Hundreds of thousands of dollars in new traffic value? Yeah, we did that for Webex.

Case Study

Page 1 Results for Rosterfy: And How You Can, Too

Our patented approach to content for SEO led to 22K new sessions (every month) and hundreds of new referring domains for our client, Rosterfy.

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20 Cold Email Subject Line Examples — That Actually Get Responses (Infographic)

Want to improve your cold email subject lines? Discover best practices plus 20 examples to inspire you here.

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How To Get Started With Organic Marketing (Infographic)

Don’t worry, I’m not going to make a pun about organic food and organic marketing.

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16 Types of Advertising That Should Be On Your Radar (With Examples) (Infographic)

There’s way more than 11 types of marketing, but this is a good place to start if you don’t have time to read a book this afternoon.

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The Essential Technical SEO Checklist (Infographic)

Technical SEO is like engine maintenance for your website. You won’t get very far without it.

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When to Use Subdomains & How They Impact SEO (Infographic)

Learn the ins and outs of subdomains and how they can impact SEO, analytics and inbound marketing overall. Make your URL structure work for you.

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Understanding the 11 Major Types of Copywriting (Infographic)

You may be a copywriter without even knowing it. Here are nine major types of copywriting you can use for your next marketing strategy.

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IKEA Marketing Strategy: 7 Tactics and Takeaways (Infographic)

Let’s explore the top IKEA marketing strategies from over the years, with key takeaways marketers in any business can borrow.

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Marketing Strategy vs. Tactics: The Essential Distinction You Must Know (Infographic)

Marketing strategy vs tactics: They sound similar but have important differences. Find out how to effectively reach your goals.

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10 of the Best Email Newsletters in 2024 (Infographic)

Take a look at some of the best company newsletters in marketing and learn how to create, structure and distribute your very own.

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Effective Marketing Message Examples & How to Build Your Own (Infographic)

Powerful brand messaging is essential to better lead generation. Craft your own following some of our favorite marketing message examples.

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A Guide to Developing an Actionable Marketing Framework (Infographic + Template)

Learn what a marketing framework is, and get step-by-step directions on how to build your own.

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What is a Brand Ambassador? Here’s Everything You Need to Know (Infographic)

Ready to reap the benefits of a brand ambassador program? Here’s what you need to know about these partnerships and how to kick off a successful one.

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Pepsi’s Marketing Strategy: 4 Lessons From 6 Decades of Advertising (Infographic)

Pepsi’s marketing strategy has evolved over the years, giving marketers of all disciplines plenty of inspiration.

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8 Types of Podcasts: The Complete Guide to Audio Content Marketing (Infographic)

Explore the role of podcasts in engaging new segments and why they’re a powerful tool in today’s content landscape.

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What Are the 4 Stages of the Inbound Marketing Methodology? (Infographic)

How do you go from inbound lead to inbound sale? Learn how in this guide to the four stages of the inbound marketing methodology.

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How to Create Lifestyle Content That Makes an Impact (Infographic)

Learn the basics of lifestyle content and how to produce writing that’ll resonate with your target audience.

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4 Copywriting Skills You Need to Succeed (Infographic)

Effective copywriting skills can help grow your audience. But they can’t stand alone; companies need content marketing to boost their copy’s visibility.

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White Paper vs. eBook: What’s the Difference? (Infographic)

Ah, the great white paper vs. eBook debate. Today, we’ll introduce you to both and see which is right for your content marketing strategy needs.

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5 Successful Telecom Marketing Strategies (Infographic)

Learn how to boost your telecom marketing strategy. Enhance customer experience, deliver quality content, harness the power of video, and more!

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Organic vs Paid Traffic: A Guide To Understanding and Capitalizing on Both (Video + Infographic)

This post includes a video and in-depth guide to help you understand the difference between organic and paid traffic, as well as how to capitalize on both.

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What is SaaS Marketing? 2024 Tactical Guide (Infographic)

You may be asking yourself, “What is SaaS marketing?” If so, let this blog be your guide to understanding and utilizing Saas marketing in 2023.

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6 Types of Branding Services That Can Help any Organization (Infographic)

Your brand consists of more than graphic design. Learn how professional branding services help differentiate your company from the competition.

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CRM Marketing Examples Prove That Your CRM Is Critical for Content Marketing (Infographic)

Customer relationship management is vital for content marketing ROI. Here are some CRM marketing examples to base your efforts on.

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User Intent: Understanding How People Search & Why It Matters (Infographic)

Learn what user intent is, why it’s important for search engine optimization and how to tailor your content offerings to attract your target customers.

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How to Convert HTTP to HTTPS: A Quick Guide (Infographic)

HTTPS is the gold standard for website encryption. Here’s how to convert HTTP to HTTPS.

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Two Birds with One Stone: SEO Strategy for Multiple Locations (Infographic)

Learn more about how to boost your SEO strategy for multiple locations and why it’s so important.

Case Study

How Brafton Has Helped ViewSonic Shape Its Brand

How Brafton helped strengthen ViewSonic’s brand using custom illustrations, infographics and authoritative written content.

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How To Hook Readers With Your Blog Introduction (+ Examples) [Infographic]

Compelling content starts with a strong introduction. Here’s how you can take your blog post introductions to the next level.

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Your Guide To Using Multichannel Marketing Tools (Infographic)

Interact with your customers both directly and indirectly by using multichannel marketing tools to boost communication.

Case Study

443% Boost in Traffic (and Counting…) for Quench

We used SEO and content creation to get Quench on Page 1 for dozens of keywords, and the traffic just keeps pouring in.

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How Does Content Marketing Build Brand Loyalty? Your Guide To Creating Consistency (Infographic)

You may be wondering how to turn one-time customers into lifetime partners. Content marketing is the answer! Discover how to build your brand loyalty.

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When (And How) to Hire a Conversion Optimization Consultant [Infographic]

Need to optimize conversion rates? Here’s how to hire a conversion optimization consultant — and how to choose the right partner.

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The History of Email Marketing (Infographic)

Email marketing has been around for decades, but it is still one of the best ways to build a customer base and increase sales.

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TikTok vs Snapchat: Differences, Pros and Cons (Infographic)

TikTok and Snapchat may be worthy marketing investment opportunities to appeal to social media audiences. Here’s everything you should know about these apps.

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5 LinkedIn InMail Best Practices (Infographic)

Discover 5 best practices for crafting effective LinkedIn InMail messages to maximize response rates and build professional connections.

Case Study

How We Improved e-PlanSoft’s Technical & On-Page SEO

A story about how Brafton helped a software company uncover site crawlability issues, and start ranking on Page 1 for important keywords.

Infographic

How to Measure Campaign Effectiveness: A Complete Guide (Infographic)

Marketing is a key factor in the success of any business. Here’s how to measure your marketing efforts with real data, not just guesses.

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How To Create a Strategic Marketing Process: 5 Steps for Success (Video + Infographic)

Need to create a great marketing process? Learn the 5 steps to success and how to master each one.

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11 Examples of Beautiful Blog Post Design (Infographic)

Explore what separates a successful blog homepage from your average blog template through the lens of top brands. Blogging has never been more beautiful.

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Your Guide to Social Media Impression Definitions + 7 Essential Marketing Metrics (With Infographics)

Why impressions and other metrics are important and necessary to track in your marketing strategy.

Case Study

4 Brands, 4 Sites & Traffic Galore for Clemens Food Group

How we used great site design and SEO to help Clemens Food Group bring home the bacon.

Infographic

The Cost of Email Marketing and How to Budget For It (Infographic)

How much does it cost to attract and retain customers through an email marketing strategy, and what are the best ways to do it? We have the information you’re looking for!

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How To Write Like a Journalist (And Why It Matters in Marketing) [Infographic]

Learn more about how to write like a journalist and why journalism skills are essential to content marketing.

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Content vs Context: If Content Is King, Context Is Queen in Marketing (Infographic)

Learn about the difference between content vs context and how you can apply it to your own marketing efforts.

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20 Google Ads Callout Extensions Examples (B2B and B2C) [Infographic]

When writing ad copy, you’re working with a limited character count to get your message across — but there’s a solution and it’s called Google Ads Callout Extensions. Not only […]

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Exciting B2B Marketing Trends You Need To Know in 2024 (Infographic)

Want to know what’s on the rise in the advertising world this year? Here are some B2B marketing trends to pay attention to.

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Should You Use the Google Ads Optimization Score? (Infographic)

When I’m not typing away creating marketing content, you can often find me mashing keys while playing video games. Whether I’m surviving the night in Minecraft or fending off enemies […]

Case Study

Hundreds of Leads (and Counting) for MoEngage

We used gated assets to help MoEngage gain valuable information about 136 leads, and helped boost organic traffic.

Infographic

Your Local SEO Checklist to Boost Search Engine Rank (Infographic)

Following this local SEO checklist will help you avoid common mistakes and ensure that your website is optimized for maximum visibility.

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5 Google Display Network Best Practices Driving Campaign ROI (Infographic)

Deciding how to target audiences with your display ad campaign? Read about these five best practices for getting the most ROI on the Google Display Network.

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8 Genius Digital Storytelling Examples [Infographic]

Learn how digital storytelling can help your marketing team connect with an audience.

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How to Create an Instagram Content Calendar for Your Business (+ Downloadable Template) [Infographic]

Check out some of our favorite business Instagram content calendar examples. Then download our free template so you can create your own.

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12 Promotion Ideas to Drive More Sales in 2024 (Infographic)

Are you looking to boost your bottom line with increased sales numbers? Here are some promotion ideas to get you started.

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Pros and Cons of LinkedIn in Your Marketing Strategy (Infographic)

Learn about the advantages and disadvantages of using LinkedIn to promote your business, as well as tips for capitalizing on these features.

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Your ‘Totally’ Top Guide to the All-Time Best ’90s Marketing Campaigns (Infographic)

Take a walk down memory lane with these totally bodacious ‘90s marketing campaigns.

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Google SERP Feature: A Visual Guide for 2024 (Infographic)

SERP never stays still for long, and we’ve gathered the best optimization tips for every feature you’ll use this year.

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7 Brand Tone of Voice Examples To Inspire Yours (Infographic)

Your brand’s tone of voice is a key part of how you interact with customers. Use these tone of voice examples to guide your own brand-building efforts.

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Marketing Agency Roles: A Behind-the-Scenes Look (Infographic)

Explore the marketing agency roles that rule the content marketing universe, from accounts and creative to design and web development.

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5 of the Best Types of LinkedIn Content to Post (Infographic)

View the infographic to learn about 5 types of content that will attract high-quality leads and help you build a strong brand presence on LinkedIn.

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5 Reasons To Keep a CMS Maintenance Schedule for Your Website (Infographic)

Want to keep your website from crashing and burning? Creating and maintaining a CMS care schedule can help.

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Content Marketing Niches: Finding Your Target Audience (and Your Voice) in Boring Industries [Infographic]

Boring marketing only comes from boring marketers. And you’re not boring, are you? Break out of your rut and establish deep connections with your audience through strategic messaging and distribution.

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12 Video Ideas for Any B2B Business (With Examples) [Infographic]

Learn why video is such an important component of marketing strategies – and watch the examples that prove why B2B brands can’t afford to be camera shy.

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Content Editing vs Copyediting: What’s the Difference? (Infographic)

Content editing and copyediting may seem synonymous, but they tackle very different aspects of the editing process. And each one is crucial to creating quality content.

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How To Create a Pillar Page That Drives Tons of Traffic (Infographic)

A pillar page connects all of your website’s content related to a topic or topic cluster into an organized structure.

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How To Create a Brand Messaging Framework in 5 Steps (Infographic)

A brand messaging framework helps ensure your messaging remains true to your brand in every piece of content you create.

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Business vs Digital Competition: What’s the Difference? (Infographic)

Your online competitors are the websites that rank for the same keywords as you. Want to get ahead? Target those keywords and create stellar content around them. Here’s how to get started.

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How to Turn Bad Infographics Into Good Ones: 5 Steps for Success

What’s the difference between a good and bad infographic? We’ve got the data points you need to succeed.

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Interactive Infographics: A Guide To Data Visualization

Interactive infographics are compelling and immersive elements that can help your readers visualize and engage with content. Read on to learn more.

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What Is a Content Hub? (Examples + Infographic)

A content hub can take your brand to a whole new level. Here’s what it is and how you can create an effective content-fueled experience for your audience.

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4 Content Writing Examples to Help You Reach Your Audience (Infographic)

Learn more about the different types of content writing with these detailed content writing examples.

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7 Types of Graphics for Communicating With Your Audience (Infographic)

Popular types of graphics in content marketing include illustrations, infographics, motion graphics and print-ready materials, all of which help reinforce brand identity and visually communicate with audiences.

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12 Brand Positioning Statement Examples and Why They Work (Infographic)

What does your brand positioning statement say about you? Is your brand motivational like Nike, environmentally focused like Patagonia or a trend-setter like Outdoor Voices? Maybe your company doesn’t sell […]

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Key Traits to Look For When Hiring Marketing Writers (Infographic)

Want your marketing content to dazzle and captivate your target audience? You need a top content marketing writer, and here’s how to spot one.

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8 Ways To Find White Paper Topics Your Audience Wants To Read (Infographic)

Learn how to uncover topics and create content that’s best suited as a white paper.

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8 Top Thanksgiving Social Media Posts and Campaigns [Infographic]

Get some inspiration for both your cranberry sauce and your marketing strategy with these top examples of Thanksgiving social media posts and campaigns.

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15 Organic Lead Generation Tactics (+ Lead Nurture Tips) [Infographic]

Discover how you can supercharge your organic lead generation efforts with these helpful tips and tricks.

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How to Make a Buyer Journey Map for Your Brand (Infographic)

Here’s your quick guide to buyer journey mapping — including step-by-step instructions and examples to follow.

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What Is a Social Media Strategist, and What Role Do They Play in Your Marketing? (Infographic)

Take a walk in a social media strategist’s shoes to find out what this role entails and why it’s key for marketing, advertising and branding!

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How to Complete a Brand Audit (Infographic)

Step-by-step instructions on how to complete a brand audit for your business.

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7 Curated Content Examples to Help You Master The Curation Game (Infographic)

Discover how content curation can help you better connect with your audience – and get inspired by these 7 top curated content examples.

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Cause-Related Marketing: The Best and Worst Examples We’ve Seen (Infographic)

Cause marketing often refers to marketing activities undertaken by a business for the purpose of promoting a good cause instead of simply soliciting purchases.

Case Study

Doubling Dynaway’s Site Traffic: How We Pulled It Off

Brafton helped Dynaway reverse a slope in website sessions, ultimately resulting in a 121% increase in organic traffic.

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What Is Rich Content, and Why Is It Essential to Your Marketing? (Infographic)

Learn all about rich content, why it’s essential to your marketing strategy, and the different types of rich content to use.

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11 of the Most Inspiring Digital Marketing Quotes

If your goal is to be a more inspired marketer, then you’ve come to the right place.

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How to Optimize Google Ads to Make the Most of Your Budget (Infographic)

Have you ever heard of the Courier from “Skyrim”? Gamers everywhere have learned to speak reverently of this non-player character (NPC). Whether we’re fighting dragons on a soaring mountain, exploring […]

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Beginner’s Guide to Developing a Marketing Program (Infographic)

Your marketing program is only as strong as your people are knowledgeable.

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Facebook Top Fan Badge: How to Give, How to Get (Infographic)

The top fan badge is a new feature awarded to Facebook business page followers who are active and engaged with the brand’s posts.

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The 7 Functions of Marketing: A Field Guide (Infographic)

Brush up on the 7 main functions of marketing to better understand how your efforts impact just about everything your business does.

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What Does a Content Marketing Consultant Do & How Do I Hire the Right One? (Infographic)

A content marketing consultant is well versed in the industry and understands what it takes to stand out from the competition and generate leads using everything from white papers to infographics.

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What is a UX Writer (and Why Are They Integral for Marketing)? [Infographic]

What is a UX writer? Find out who they are, what they do and why you should never tackle digital marketing without them.

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9-Step Website Audit Checklist (+ Downloadable Template) [Infographic]

Check out our website audit checklist and downloadable template to find out how you can optimize your site and boost your search rankings.

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How to Write a Testimonial in 5 Steps + 5 Examples (Infographic)

What is a customer testimonial, how do you benefit from it and how can you write one? Here’s everything you need to know!

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12 Benefits of Social Media, and All the Ways It Can Impact Your Business for Good (Infographic)

Using your social channels strategically can enable you to better support your brand messaging and image, connect with your audience and tell a meaningful story.

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5 Attention-Grabbing Press Release Headline Examples (Infographic)

Headlines are a written first impression. Here are our favorite attention-grabbing press release headline examples and tips for how you can perfect your own.

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How To Achieve Top of Mind Awareness (TOMA) With Content Marketing (Infographic)

Ever hear of TOMA before? Read this blog to learn more about top-of-mind awareness and capitalizing on it with content marketing efforts.

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13 Surprising Benefits of Snapchat for Marketing (B2B and B2C) [Infographic]

Home to 360 million users who represent more than $1 trillion in spending power, Snapchat is serious business. Discover the top benefits of Snapchat for B2B and B2C marketers.

eBook

How to Create Sales Collateral That Boosts Buyer Confidence

Learn what it takes to create impactful sales enablement content.

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8 Channels of Distribution for Marketing (Infographic + Animation)

Distribution channels for marketing are one of the classic “4 Ps.” Discover our 8 top examples of effective channels of distribution to learn more.

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4 Bad Mission Statements (and How To Do Better With Yours) [Infographic]

Defining your purpose in life is a hefty goal. Perhaps that’s why there are so many bad mission statements out there that we can learn from.

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How to Write a Newsletter That Gets Read (+ Infographic)

Your step-by-step guide for writing a newsletter that captures your subscribers’ attention and keeps them engaged.

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What is SEO Content Writing? The Complete Guide to Writing For Search [Video + Infographic]

Conquer SERPs with effective SEO, one word at a time.

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Types of Infographics You Should Be Using in Your Content Marketing (Infographic)

Learn more about the value of infographics to a brand, from data visualization to increasing engagement.

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30 Funny Email Sign Offs That Are Better Than “Best” (Infographic)

Bored of your go-to closers? For some fun and attention-grabbing inspiration, check out these hilarious email sign offs!

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Best Font for Email: Navigating the Good, the Bad and the Ugly (Infographic + Video)

Your email font selection means more than you think. Read on to learn the best and worst style choices for email.

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10 Tried and True Podcast Interview Questions (Infographic)

Preparing to lead a podcast interview? Here are some of the best podcast questions you can ask to get the best story from your guest.

eBook

How to Create a Marketing eBook

Not all eBooks are created equal — here’s how to ensure yours is a cut above the rest.

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Visual Branding: The Essential Guide to Building Your Visual Brand (Infographic)

What you see is what you get when it comes to visual branding and your business. Here’s how to create a successful visual brand identity, and why it matters.

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7½ Challenges to Help You Become a Better Graphic Designer (Infographic)

For every obstacle or problem spot, there’s a graphic design challenge you can use to practice.

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12 Graphic Design Rules To Live By (From 6 Expert Designers) [Infographic]

We talked with Brafton’s in-house design team to hear what graphic design rules they apply to each and every project.

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Digital Presence: What It Is and How To Expand Yours (Infographic)

A strong digital presence makes your brand visible, accessible and engaging. Learn more about how to build your company’s digital presence.

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The Ins and Outs of Creating a Monthly Newsletter (Infographic)

When it comes to email newsletters, take a note from TikTok: Less is more. Find out how to optimize newsletter cadence and content for the best open rates.

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14 Types of Visual Content To Use in Your Content Marketing Strategy [Infographic + SlideShare]

If you want to stand out from the crowd and appeal to more readers, add these visuals to your content marketing strategy.

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Developing a Blog Content Strategy: A Step-by-Step Guide (Infographic)

Before you put pen to paper, be sure you create a comprehensive blog content strategy so you produce blog posts that land with your target audience and drive meaningful results.

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How To Conduct a Content Marketing Audit (Infographic + Downloadable Template)

In this guide, I’ll walk through exactly how you should approach and carry out your content marketing audit from start to finish … and for maximum results.

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How To Create an Audience Profile in 5 Steps (Infographic)

As long as there is marketing to be done, the trusty audience profile will be there to help you reach the right audience.

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Content Matrix: The Key to Creating a Results-Focused Content Strategy (Infographic + Downloadable Template)

Learn how a content matrix can organize your content marketing strategy and keep your team laser-focused on success.

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Website Marketing: The Definitive Guide (Infographic)

Properly managed, a website marketing strategy can help your business attract new customers and ultimately expand your business’s share of the market.

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The Top 9 Branding Tools To Use When Marketing Your Business (Infographic)

Infuse your brand identity into every aspect of your marketing strategies with these top branding tools.

eBook

The HR Industry Content Marketing Benchmarks for 2022

How are your content marketing efforts measuring up to competitors?

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Basic Marketing Fundamentals: The 7 Ps of Marketing (Infographic)

Marketing encompasses the strategies and tactics brands use to promote their products and services to consumers.

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5 Free Traffic Sources That Yield Big Results (Infographic)

When it comes to generating website traffic, paid sources can’t hold a candle to free sources.

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10 of the Most Innovative Marketing Strategies (Infographic)

Is your marketing strategy lacking in innovation? Explore some of our favorite, innovative marketing strategies from top brands.

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Brand Attributes: What They Are and How To Define Yours (Infographic)

Brand attributes are inherently and intentionally part of your brand. Here’s what this looks like in action.

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10 Steps To Optimize Your Content Creation Process (Infographic)

Still wading through sloppy content workflows? Our step-by-step guide takes all the guesswork out of optimizing your content creation process.

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The Best Newsletter Names We’ve Ever Seen (Infographic)

The email newsletter is king – and these are the best, most catchy newsletter names we’ve ever seen.

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12 Benefits of Landing Pages for Content Marketing (Infographic)

Need more proof that landing pages are crucial to successful inbound marketing? These 12 benefits of landing pages are all the evidence you need.

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Paid Marketing: The Beginner’s Guide to Understanding and Setting Up a Paid Marketing Strategy (Infographic)

Paid marketing refers to any strategy in which a brand targets potential customers based on their interests, intent or previous interactions with the brand.

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What Is Visual Storytelling? (With Examples + Infographic)

What is visual storytelling and how can your brand use visual media in your marketing? Learn from these visual examples.

eBook

The Ultimate Guide To Keyword Research in 2022

Keyword research is the single most important thing you can learn about SEO. How? Right here in this comprehensive guide, designed for experts and newbs alike.

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What Is Content Syndication? 14 Networks and Platforms To Know (Infographic)

These content syndication networks and platforms can help more readers discover your brand.

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5 Internal Marketing Strategies to Supercharge Employee Engagement (Infographic)

Internal marketing represents the set of activities that promote an organization’s mission and objectives to its employees.

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Why Did My Domain Authority Go Down? And Other Top Domain Authority Questions Answered (Video + Infographic)

Domain Authority is not a Google ranking factor, so why do we care about it? Get answers to this question and 26 others about DA in this guide.

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The Evolution of Marketing (Infographic)

Take a crash course in the evolution of marketing. Explore our guide covering the history of marketing and how it has evolved over the years.

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Money and Marketing: These Are The Words That Make People Spend Money (Video + Infographic)

Have you ever considered what kind of words can influence buying decisions? Or why they have that effect on people? Here’s what we know about money and marketing.

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Entertainment Marketing: Everything You Need To Know (Infographic)

Entertainment marketing is an inescapable part of consuming almost any kind of media, from films to video games. In this post, we look at some common entertainment marketing strategies, from product placements to co-promotions and licensing.

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Why You Need Infographics in Your Blog Posts

Not only are they beautiful works of digital art, highly shareable and great for getting your brand out in front of eyeballs, infographics also pack a serious SEO punch. How? Let us explain.

Webinar

Brafton & Marketo Present: Segmentation and Personalization in Email Marketing

As powerful as email marketing can be, getting it right isn’t easy.

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Content Marketing Metrics That Matter, And Those That Don’t (Infographic)

Explore the content marketing metrics that should matter to your organization and beware the KPIs that don’t translate to real value.

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Inbound vs Outbound Marketing: What’s the Difference? (Infographic)

Inbound has changed the way marketers think about engaging with their audiences and has given way to more informed, intentional customers. But what does inbound actually mean, and how is it different from outbound?

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Inbound Marketing vs Content Marketing: Understanding the Difference (Infographic)

Content marketing and inbound marketing go hand-in-hand, but what’s the difference? Learn what makes these strategies unique.

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The 5 C’s of Marketing, Explained (Infographic)

The 5 C’s can help you develop an actionable marketing strategy. Follow up on your ABCs by learning more about this situation analysis model.

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Case Study Questions: How to Get Satisfied Customers to Make a Case for Your Brand [Video + Infographic]

Your ability to bring a case study to life hinges upon your line of questioning during the interview. Are you asking the right questions in the right order?

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Top 14 Ways to Optimize Your Business YouTube Channel (Video + Infographic)

YouTube optimization made easy with several cost-effective SEO tips.

Webinar

How to Measure SEO’s Impact on B2B Revenue

Quantify your SEO results, starting now.

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14 Tips for Generating Results as a Social Media Content Creator (Infographic)

So you’re a social media content creator. Here’s how to turn “posting with a purpose” into a results-driven digital marketing strategy to grow your business.

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Whys and Hows of Business Blogging – And 7 Top Blogs To Follow (Infographic)

Business blogs can be effective tools for getting the word out about your company. Here are a few tips on how to make blogging work for you, along with some top sources of inspiration and insight to follow.

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How To Grow Instagram Followers Organically (Infographic)

Should you buy Instagram followers? No. Organic follower growth is the best way to ensure you’re building a receptive and engaged audience. In this post, we’ll look at some proven techniques for organically gaining followers on the platform.

Infographic

A Marketer’s Guide to Creating Evergreen Content That Lasts (Infographic)

Learn how to spruce up your marketing with evergreen content that provides value to your target audience for years to come.

Infographic

Top Marketing KPI Examples (Infographic + SlideShare)

Without actually tracking and measuring, how can you be sure that your marketing efforts are making an impact on your target audience and furthering the success of your brand?

Infographic

7 Blueprints for Email Copywriting That Works + Examples (Infographic)

Supercharge your email marketing campaigns with these email copywriting tips.

Infographic

How To Host a Virtual Conference on a Shoe-String Budget (Infographic)

Interest in virtual events is spiking and video-conferencing services are currently free or discounted. So what are you waiting for?

Infographic

Social Media Handles: The Complete Guide (Infographic)

A social media handle is much more than a simple username; it’s a communication tool. When selecting one for your brand, don’t overlook these key considerations.

Infographic

How To Create a Winning Brand Positioning Statement (Infographic)

Do you need a brand positioning statement? What about a brand positioning strategy? Let’s discuss.

Infographic

6 Social Media KPIs for Social Media Marketing Mastery (Infographic + SlideShare)

There are numerous social media key performance indicators that you can track when evaluating your campaigns. Let’s look at six that really work, and some that aren’t worth monitoring.

Infographic

Marketing Assets for Every Stage of the Sales Funnel (Examples + Infographic)

Let’s look at each marketing asset’s role in the sales funnel, and unpack its value in the digital marketing hierarchy.

Infographic

Marketing During A Global Crisis: A 5-Step Guide (Infographic)

Does it feel like you’re walking on eggshells right now? On one hand, you want to keep your job,  because eating and having shelter are good things we all strive […]

Infographic

7 customer success KPIs every business should track (Infographic)

Let’s look at the 7 metrics you need to track to get a complete picture of customer success:

Infographic

What does a copywriter do? (infographic)

Copywriter, content writer. Po-tay-to, po-tah-to? Read on to get answers to this and other questions about copywriters’ roles in content marketing.

Infographic

The anatomy of a marketing ideation workshop (Infographic)

Is “innovative thinking” a business process? You betcha.

Infographic

LinkedIn Articles: Pros and Cons + 4 Tips for Success [Infographic]

If you’re a B2B marketer, consider the benefits of creating LinkedIn articles and working this platform into your content marketing strategy.

Infographic

How to conduct a comprehensive marketing audit (infographic)

A marketing audit encompasses every facet of your brand’s online and offline presence, from SEO to social media to physical branding. Taking the insights you learn from an audit can transform your business into a more efficient and targeted marketing machine.

Success Story

How to increase SQLs the inbound way [success story]

One of the largest B2B IT solutions companies in North America needed a sustained lead generation engine. Here’s how we gave it to them.

Success Story

How we helped a global IT services company increase inbound leads by 51% [success story]

B2B companies with long sales cycles need leads, and lots of them. Here’s how we delivered those leads for one of our clients in IT.

eBook

Your comprehensive technical SEO checklist for 2020

Technical SEO is like engine maintenance for your website. You won’t get very far without it.

Infographic

The best digital marketing books that every marketer should read [Infographic]

Expand your digital marketing knowledge by reading up on these must-have books in 2020.

Success Story

How content helped an online grocery store increase site traffic by 56% [success story]

3 months and 800 landing pages later, traffic is up and to the right for our e-commerce client.

Infographic

20 marketing ideas to use as inspo for your next campaign (infographic)

Need some ideas for your next marketing campaign? We’ve got you covered.

eBook

What is Content Marketing?

What exactly is content marketing? This exhaustive guide answers this question in depth, plus explains its benefits, demonstrates how to integrate it into a marketing strategy and shows how to […]

Infographic

Search retargeting explained (infographic)

Search retargeting uses a visitor’s search queries and web browsing behavior as a basis to display dynamic ads.

eBook

How to use tools to determine which content to re-optimize: A step-by-step guide

What is content re-optimization, why do you need it and how do you do it?

Infographic

What is an infographic and how is it made?

From definitions to creation to measurement, here’s an inside look at all the creativity and resourcing that goes into making an infographic for content marketing purposes.

eBook

The 2020 state of content marketing report

How is content marketing evolving as we enter a new decade? Read about the top tools, trends and tricks of the trade.

Infographic

What is a style guide and how does it support your branding efforts? (infographic)

Consistent branding across every channel is easy to understand but difficult to execute. Here’s everything you need to know about creating a style guide for your brand.

eBook

Why did my Domain Authority go down? And other top Domain Authority questions answered

Domain Authority is the mysterious metric digital marketers aim to increase – but how?

Infographic

8 voice search statistics in 2019 and why they matter [Infographic]

Everything you need to know about this new digital wizardry and its impact on modern marketing.

eBook

The complete guide to data-driven content development

Data can be the compass that guides your content development efforts – if you know how to read it correctly. Use this map to navigate your way to a robust […]

Infographic

B2B marketing strategies: The ultimate list of tried and true tactics [Infographic]

These strategies can support your B2B sales and marketing goals by improving customer experiences and optimizing the buyer journey.

Infographic

6 actionable ways images increase conversion rate [Infographic]

Trust us: Using images in your content can improve conversion rates. Here’s how those images bring in customers, and which visuals to use for the best results.

eBook

Case study questions: How to get satisfied customers to make a case for your brand

Your ability to bring a case study to life hinges upon your line of questioning during the interview. Are you asking the right questions in the right order?

Webinar

Turning Conversations Into Content (+ 10 Unique Ways To Repurpose Them)

Because a great quote can go a long way.

eBook

What is SEO writing? The complete guide to writing for search

Conquer SERPs with effective SEO, one word at a time.

eBook

8 ways to find white paper topics your audience wants to read

Hint: You’ve already done most of the work.

Webinar

10 Effective Content Distribution Strategies You Can Begin Using This Week

You’re paying for content, but what are you doing with it?

eBook

How to create an email newsletter that converts

A step-by-step guide on how to engineer newsletter ROI from scratch.

eBook

How to turn emotion into revenue with nostalgia marketing (+ 7 real-life examples)

How brands like BuzzFeed, Disney and Spotify monetize your memory.

eBook

How content personalization is driving conversions and revenue in 2019

Forty percent of consumers spend more when you personalize the customer experience.

Webinar

23 Tested Methods for Crafting the Perfect Headline

Your headline is 80 percent of your work. It’s make or break.

Infographic

Inbound vs. outbound

eBook

12 ways to do real estate content marketing like the pros

12 content ideas trendier than shiplap.

eBook

8 undisputed ways to convert employee advocacy into content marketing ROI

Transform every staff member into a marketer.

eBook

6 social media trends for 2019 that will impact your business

Social media budgets grow 10% every year. Is your money going to the right place?

eBook

5 types of successful telecom marketing strategies

Learn how some of the biggest telecom companies in the world won over their consumer bases.

eBook

2019 state of content marketing report

Learn the tools, tactics and technology driving content marketing success.

eBook

Content marketing trends report for 2019

What does the last five years of Google search behavior tell us about the future of content marketing?

eBook

8 software marketing strategies that work

Discover effective digital marketing strategies that drive growth for software companies.

eBook

6 awesome LinkedIn content strategy examples (and why they work)

It’s the Fortune 500 social media channel of choice, so you better make it count.

eBook

50 awesome content marketing best practices

Well-informed content marketing decisions generate better outcomes.

eBook

The mostly serious guide to 21 marketing buzzwords in 2018

Be strategic in how you leverage your smart BOFU content – it’s not every day you can grab some low-hanging fruit to show some quick ROI wins.

eBook

6 of the best B2B eBook examples from 2018

Grab some inspiration from these B2B eBooks.

eBook

4 inspiring examples of healthcare marketing in 2018

Effective content marketing strategies can help your practice thrive in an information-rich age.

eBook

30 kickass marketing collateral ideas for your content marketing playbook

Do you have enough collateral to support your company’s growth initiatives?

eBook

99 benefits of content marketing (and you need each one)

There are even more; trust us.

Webinar

Page 1 Ranking Secrets (and How To Quantify Content Quality)

The modern search landscape requires a new approach.

eBook

The 2018 keyword optimization guide

Google’s algorithms are constantly changing. Your keyword optimization techniques need to evolve right along with them.

eBook

The guide to drip email marketing (and 4 examples you can steal)

How can you deploy an email campaign for the ages?

eBook

A content marketer’s guide to every 2020 Google SERP feature

Optimize your content to rank at the top of SERPs.

Infographic

Your 7-step guide to a successful B2B social media campaign

Here, we’ve broken down the social media campaign process into seven easy-to-follow steps.

Infographic

Answering that burning question: What is the best CMS?

What’s the best CMS out there for content marketers? Let’s consider the top candidates.

eBook

How to measure digital marketing effectiveness (2018 edition)

Are your campaigns successful? Prove it.

eBook

Gated content: Everything you need to know

Some love it, some don’t, but it really does work. Here’s how to leverage gated content to find quality leads.

eBook

Creating a content strategy that will sustain company revenue for years to come

Companies need cash, so why isn’t your content marketing strategy concentrated on business sustainability and revenue-driven metrics?

eBook

8 types of infographics you should be using in your content marketing

Humans process information visually, so why not communicate with prospects through imagery?

eBook

How to conduct a comprehensive marketing audit

Transform your business with targeted marketing insights and competitive analyses.

eBook

SEO in 2018: How to keep pace with the SEO curve

What search trends should be on your radar this year?

eBook

Content marketing metrics that matter (and those that don’t)

Are you unknowingly skewing your analytics reports?

eBook

What is Account-Based Marketing, and is it right for you?

The No. 1 challenge marketers face is generating high-quality leads. Is ABM the answer?

eBook

The ultimate guide to content syndication

What you need to know about web syndication in 2018.

eBook

The roadmap to successful email marketing in 2018

You can’t afford to disappoint thousands of subscribers. So don’t.

eBook

Everything you need to know about Google Local Business Cards in 2018

Capture high-intent local leads with an optimized Google My Business Listing (plus much more).

eBook

Your Guide to 16 Types of Written Content

Every line of copy, every word has value tied back to your content marketing goals.

eBook

How to drive your entire sales cycle with content marketing

To capitalize on your sales funnel you need a content funnel.

eBook

How to sell a content marketing program to your boss

Sometimes SEO-friendly content isn’t all that matters. Pre-launch, it’s CEO-friendly content that counts.

eBook

10 quick SEO wins to show your CEO in 2018

The SEO priorities to focus on starting right now.

Infographic

Top 12 ways to optimize your business YouTube channel

Our newest infographic, updated in November 2017: YouTube optimization made easy with 12 cost-effective SEO tips.

Infographic

Why Content is Important for SEO: 2018 edition

Updated November 2017. This infographic is a refined rendition of our classic hit, “Why content for SEO?”

eBook

10 content marketing tactics to scrap in 2018 (and what to replace them with)

Don’t be caught red-handed making these mistakes.

eBook

Converting HTTP to HTTPS: A content marketer’s guide

Security matters, make the switch today!

eBook

Your Complete Guide to Inbound Marketing Best Practices

Scrap the cold-calling and generate higher-quality leads.

eBook

Predicting the future of content marketing

Ensure your content marketing strategy isn’t obsolete in six months

eBook

A content marketer’s guide to creating personas

Turn your data into personas, and your personas into revenue.

eBook

2017 content marketing benchmark report

How does your site stack up against industry standards?

eBook

The definitive B2B content marketing guide

Boost your B2B content marketing with proven best practices.

eBook

How to elevate your brand with content marketing

Content is vital to support brand development and maximize return on investment.

eBook

Lights, camera, ROI: How to track and maximize your video marketing

Video marketing is mandatory for modern businesses. Make sure yours is paying off.

eBook

How to measure content marketing ROI

Find out how to measure the success of your content marketing strategy

eBook

Visual content marketing is now, are you prepared?

Cut through the content marketing noise with eye-catching imagery.

Infographic

What Factors Influence Content Marketing Time to ROI?

Learn more about how long it takes to see ROI on your content marketing.

eBook

Make it count: How to measure digital marketing effectiveness

Focus on the metrics that matter to drive ROI on your digital marketing strategy.

Infographic

10 Tips for Creating a Compelling Infographic

Infographics engage audiences, but not just any old design will do. Learn the best practices for visual content that works.

eBook

Google Analytics goals: Your ticket to going platinum

Want to actually prove ROI on all the hard work your content marketing is doing? With the right Google Analytics goals in place, you can! Follow this step-by-step guide to […]

White Paper

How to do keyword research in 2017

Outdated keyword practices won’t get you anywhere. This guidebook will walk you through the most current, and most effective, approach to using keywords effectively.

Infographic

How to select social networks that make sense for your content promotion goals

Take a closer look at how Facebook, Twitter and LinkedIn lend themselves to content marketing promotions and engagement for your brand.

eBook

Pay to play: How to use social ads for lead generation

Maximize your content marketing reach and pull in leads by understanding the intricacies of social ad spend.

Infographic

There’s a stat for that: The strange and surprising side of social

Social media metrics are not always just about the number of shares or followers. Take a look at the lighter side of social media with these strange and surprising facts.

Infographic

Buzzwords killed your understanding of digital marketing

This infographic takes a look at why you should swat those pesky buzzwords away in favor of content marketing metrics that matter.

eBook

Don’t fall behind: SEO tips for 2017

Stay on the front lines of search engine optimization using today’s leading techniques.

Infographic

The Lifecycle of a Blog

From Creation to Engagement: The Lifecycle of a Blog

Infographic

A guide to repurposing 5 different content types

This infographic illustrates the various ways options you have to repurpose five different types of content.

Infographic

The Visual History of Content Marketing

Our infographic highlights some of the key moments in the history of content marketing from Ben Franklin to Jell-O to Oreo.

Infographic

8 productivity hacks for marketers

Marketing is a busy, busy gig. These tips for marketers can help keep you calm, collected and kicking butt in your day-to-day.

eBook

Reuse, recycle, repurpose: Reach wider without creating more

How to repurpose content to influence your audience & boost your visibility.

eBook

Free repurposing worksheet for top-performing content and audience intent

A two-page worksheet to guide you to the best content to repurpose. Download PDF Download Word Doc

Infographic

The lost art of conversation: How to manage blog comments successfully

Replying to and leaving blog comments is a great, simple way to boost engagement and brand awareness.

Infographic

A day in the life of a Brafton designer

Ever wonder what graphic designers do all day? Alison Eagle paints the picture quite literally in this infographic.

eBook

What marketers need to get the buyer persona conversation started with sales

How to bring together two departments with different views of the same goals.

Infographic

Not getting the right results from your marketing strategy? Create buyer personas

Brafton’s latest infographic explores the marketing results that come with creating buyer personas.

eBook

Content marketing tips for 2016

Brafton’s digital marketing experts are sharing bite-sized tips for better marketing results in the new year.

Infographic

6 Stats that show how finance content marketing stacks up

Here’s a visual breakdown of 6 things finance marketers need to know to get the most out of content marketing. Compliance concerns? We’ve got you covered.

Infographic

The Roadmap to B2B software content marketing success

A visual guide to top-performing content for B2B tech, tested and proven across hundreds of brands.

eBook

Content for social: The ultimate guide

Find the networks where qualified leads are waiting for you, and the content to hook them.

eBook

Complete guide to content for SEO

Learn how to apply search best practices to content for improved SEO and more qualified leads.

Infographic

How to use content for thought leadership

Content marketing is an opportunity to build thought leadership with the right strategy & KPIs. Here’s a graphic on how to build & measure brand authority.

Infographic

Social networks by the numbers: Stats for smarter social media marketing

Check out this infographic for stats about social networks to help you invest in the right network for your business.

Infographic

Why content is important for SEO (2015)

This infographic shows how the practice of creating content for SEO has evolved.

Infographic

The content cycle – Do more with less

You want to create a diverse array of custom content to generate leads and fuel your sales cycle, and our graphic shows you how to do more with less.

Infographic

How to set up Authorship: Six steps, six minutes

Brafton’s infographic shows you how to set up Authorship using six steps (in under six minutes).

Infographic

Looks Matter: Attracting Customers with Infographics

You want to attract the right business matches to drive profitable relationships, and our graphic shares data exploring how branded infographics can help.

Infographic

How To Avoid A Fight With Penguin

Brafton’s latest infographic highlights what you need to know about Google’s Penguin and how to avoid getting hit by it down the line.

Infographic

Social Media Horse Race

The competition between social media sites heats up, and Brafton dives into the race to see which networks stand out from the pack.

Infographic

Top 10 Ways to Optimize Your Business YouTube Channel

The 10 tips for YouTube Channel optimization outlined in this infographic will lead to more video marketing exposure, engagement and transactions.

Infographic

Make Content Marketing Drive Local SEO

Strategic content marketing can power local SEO and engage community audiences, build visibility, thought leadership and local leads.

Infographic

Why Content for SEO?

As this infographic shows, content marketing is the key to SEO success in the current search landscape.

Case Study

1 Blog Post. 6 Months. $30,000 value: THIS is SEO

We used SEO to achieve $30,000 in estimated traffic value for AppDirect. Here’s how.

Infographic

What Are Outbound Links and How Do They Impact Your Site’s Rankings? (Infographic)

If your website isn’t ranking like you feel it should, maybe it’s time to check your outbound links and ensure they’re helping you.

Case Study

How to Beat Stronger Websites for a Competitive Keyword

We used our patented SEO techniques to help The Missing Link own a doozy of a keyword.

Case Study

How to Get 1 Page to Rank for 5 High-Volume Keywords

Nail search intent for a target keyword, and you’ll also rank for variant keywords. The result: Multiplied wins.

Case Study

$12K Worth of Traffic to 1 Stanford University Blog Post

A single, well-chosen keyword can be worth tens of thousands of dollars in traffic.

Case Study

How We Wrangled Dozens — and Counting — of SQLs for CFGI

We helped CFGI launch a full-scale content marketing program, and the results speak for themselves.

Case Study

Dozens of Page 1 Rankings for Gerard Malouf and Partners

In 2021, we’ve secured the placement of 52 pages on Page 1 of Google for GMP.

Case Study

Green Mountain Technology: How We Increased Their Traffic & Referring Domains

We helped Green Mountain Technology increase content output and, as a result, boosted their organic traffic and increased referring domains by 182%.

Case Study

Stone Claims Group Increased Organic Traffic With Brafton Content

We helped Stone Claims Group write to a niche audience, and increased their referring domains by 4,850%.

Case Study

55% Increase in Site Conversions for Rubbermaid Commercial Products, Australia

How does a large B2B brand in Australia increase lead generation? With a combination of organic & paid campaigns that improve search presence, drive traffic and boost conversions.

Case Study

1 Infographic Series, 500 Backlinks for Preply — and Counting

Language is a superpower, and so are infographics. Combine them, and you get 500+ backlinks and one AVA Digital Award.

Case Study

How We Helped Exectras Warm 4,500 Cold Leads With Email Drips

There’s nothing quite like a well-planned drip campaign to help qualify a purchased list of email contacts.

Case Study

SEO + Social = More Organic Conversions for Phone Ninjas

Content for SEO and thoughtful social media content are a killer combo if your goal is to boost conversions.

Case Study

We Generate 20% of PerkinElmer’s Life-Sciences Leads: Here’s How

More than 150 deliverables later, PerkinElmer continues to see benefits from Brafton’s content.

Case Study

How We Put the Flair in Tecflair’s Website

We helped set this boutique cloud optimization firm up for success with a polished new website, and then some.

Case Study

How We Helped Allitix Go All-In on Thought-Leadership Content

Allitix consultants have a lot of great ideas; we help put them into words.

Case Study

How a Star Wars Analogy Helped Us Find GeekHive’s Voice

There’s just one way to distinguish your blog content from the rest of the galaxy’s: Create SEO-fueled content with a unique brand voice, you must. Help GeekHive do this, we did.

Case Study

Getting More Eyes on Girl, LASH’s Instagram Page

We revamped Girl, Lash’s Instagram page, leading to exponentially more impressions and ultimately more sales opportunities.

Case Study

Total Social for Total Safety: An Epic Social Media Success Story

How does a B2B company achieve exponential QoQ growth while relying almost exclusively on organic social media marketing? Like this.

Case Study

Brafton Completely Redesigns Saphisle’s Site

We built a custom WordPress theme, developed, designed and launched a new website, and much more to help our client Saphisle grow its business.

Case Study

Brafton Helps Rapidly Growing Swift SMS Gateway Build Out Its Content Program

Swift SMS Gateway is growing fast. We’re using content marketing to help them accelerate that growth.

Case Study

How Our Video Team Helped Lasko Create an Online Self-Service Center

We’ve created dozens of videos that have collectively been viewed millions of times for Lasko.

Case Study

Brafton Ramps up FFVA Mutual’s Digital Marketing Program

FFVA Mutual’s total keyword rankings, referring domains and traffic have all spiked since partnering with Brafton.

Case Study

How We Helped Agile Education Marketing Boost Its MQL Close Rate by 108%

We helped Agile increase organic traffic and, more importantly, double MQL close rate.

Case Study

How Brafton Is Helping Genworth Australia Boost Social Media Engagement

Brafton helped Genworth, the leading Australian Lenders Mortgage Insurance (LMI) provider, more than triple LinkedIn and Facebook engagements.

Case Study

How We Helped eSpatial Get on Page 1 of Search Results

In a little under a year, we helped eSpatial rank on Page 1 for 19 of its target keywords, ultimately increasing organic traffic and conversions.

Case Study

Brafton Achieves Consistent YoY Increases in Blog Sessions for Lightning Labels

For 12 years running, Brafton has achieved consistent, YoY organic growth for Lightning Labels.

Case Study

How Brafton Helped IDI Billing Solutions Polish Its Digital Brand

From blog content, to highly technical collateral, social media, video, website design and more, Brafton has helped refine nearly every facet of IDI Billing Solutions’ digital presence.

Case Study

Brafton Helps Concentric Turn Random Acts of Marketing into a Scalable Content Strategy

Brafton has helped Concentric Market reduce customer acquisition costs by 80% while more than doubling on-site engagement.

Case Study

6 Years of Content, and Counting, With Inspirage: A Case Study

Since 2014, Brafton has helped Inspirage, a global consulting firm and supply chain integrator, earn traffic with strategic digital marketing.

Case Study

Before and After: Renovating Content With Decorating Den Interiors

Since 2015, Brafton has been helping interior design franchise Decorating Den Interiors elevate their content marketing.

Case Study

Brafton increases organic traffic by 22% YoY for Career Profiles

A strong content strategy can have a big impact on your site performance. For Career Profiles, it led to a 22% increase in organic traffic.

Case Study

How Brafton transformed Custom Vault Corporation’s UX

Learn how Brafton website redesign services helped upgrade the user experience for two sister sites in the safety and security industry.

Case Study

Brafton creates a connection with Jackson nurses and therapists

Learn how Brafton blog writing helps Jackson Therapy Partners reach two distinct audiences in the healthcare staffing industry.

Case Study

Escoffier revamps online brand with custom site redesign from Brafton

Learn how Brafton redesigned Auguste Escoffier School of Culinary Arts’ website for better user experience, easier navigation and stronger brand awareness.

Case Study

How Brafton’s multiasset content strategy delivered 5 years of results for Jagged Peak

Higher engagement, more traffic, better workflows: It’s been all that and more since Jagged Peak and Brafton partnered in 2013.

Case Study

How Brafton helped TAB Bank successfully reinvest in content marketing

Delivering eBooks, white papers, case studies and infographics that surpassed expectations laid the groundwork for reinvestment in content marketing and superior prospecting.

Case Study

How Brafton helped USC Consulting Group turn top-of-funnel traffic into new business

Learn how Brafton helped this operations management consulting company achieve content marketing success through great strategy and downloadable assets.

Infographic

9 Content Creation Quotes That Are Sure To Inspire (Infographic)

Is your content marketing strategy running empty? Fill up on inspiration with these content creation quotes.

Case Study

CloudSmartz drives brand awareness and qualified leads with Brafton

See how Brafton content marketing and promotional services helped this global software engineering firm achieve brand awareness and numerous qualified leads.

Case Study

CMR & Associates, Inc. unlocks database for its customers with version 2.0

Learn now CMR & Associates, a finance and insurance company, launched a complex website redesign with a cloud-based secure database for domestic and international clients.

Infographic

5 types of golf clubs and their content marketing equivalents [Infographic]

Hitting or building the links? Consider how different content types resemble the various clubs that comprise a golf bag, and how marketers can use each for a unique purpose.

Case Study

Survey & Ballot Systems Finds Success With Site Overhaul

Learn how this leading technology company found success from a full website redesign project.

Case Study

Carey International takes the fast lane to social media success

Brafton’s immersive approach to social media marketing helped one chauffeur and transportation logistics company grow their social presence tremendously.

Case Study

Longevity Centres: PPC management leads to more calls, more efficiency

A more focused approach to paid ads gives holistic medical provider Longevity and Stem Cell Centres a more efficient way to attract qualified leads.

Case Study

Consero Global captures leads and attention with Brafton content

See how Consero used Brafton content to take their newsletter marketing to the next level, drive up open rates and bring in more qualified leads.

Case Study

Mobile Mini: Content diversity builds brand awareness, increases traffic

This portable storage company utilized Brafton’s content marketing services with the goal of increasing brand awareness and organic search traffic.

Case Study

General Financial: Drives website traffic with newsletters

General Financial’s partnership with Brafton has boosted the military loan brand’s web marketing efforts significantly. A single quarter into the organic content strategy, traffic to the blog increased 117 percent.

Case Study

MobileCause: Generates leads with infographic marketing

Find out how Brafton’s graphic marketing team helped our client generate hundreds of leads with a custom infographic.

Case Study

Pinnacle Business Systems sees sudden Twitter engagement with social contest

Learn how Brafton helped one client boost its Twitter follower count, increase engagement and drive referral traffic to the company homepage.

Case Study

Poolman: Custom content builds presence & yields conversions

Poolman saw its traffic and conversions increase after working with Brafton to develop a organic content marketing strategy.

Case Study

Appian: Drives conversions with video marketing

Appian partnered with Brafton to execute a strategy with consistent and diverse video content that supports the full prospect-to-customer journey.

Infographic

The Evolution of Handheld Technology (And What It Means for Content Marketers) (Infographic)

In the span of a few decades, mobile devices have changed the way we live, learn and make purchases.

Case Study

Shoretel Sky: Industry news grows cloud computing authority

Shoretel Sky used industry news and custom infographics to increase brand awareness and increase website traffic.

Case Study

Sunrise Senior Living: Social content builds authority & leads

Sunrise Senior Living built brand authority and generated more leads with a content marketing strategy fueled by Brafton.

Case Study

Daniels Trading: Interactive content fuels authority & traffic

Daniel’s Trading used Brafton’s social strategy and content to strengthen its industry authority and generate both leads and sales.

Case Study

Faronics: Responsive content strategy for traffic & engagement

Faronics implemented a Brafton content strategy that increased organic website traffic and increased on-site engagement.

Case Study

Knovel: Increase SEO links & promote authority with content

Knovel, a leading source for engineering information and data, partnered with Brafton to create content that furthered online thought leadership and visibility.

Case Study

Beauty Bridge: Pinterest contest produces 100s of leads

Beauty Bridge, a cosmetics retailer, partners with Brafton for website content and social marketing.A Pinterest contest alone generated hundreds of qualified leads.

Infographic

Content vs Copy: Is There a Difference? (Infographic)

What’s the actual difference between copy and content? And how can you master both to get the most out of your content marketing?

Infographic

Do You Have a Content Repurposing Workflow? Well, You Better (Infographic)

Content has value well beyond the day you push ‘publish.’ Learn how to structure a content repurposing workflow to make the most of your content marketing.

Infographic

12 Ways to Do Real Estate Content Marketing Like the Pros (Infographic)

Launch a new build or upcycle your existing marketing with 12 content ideas for real estate marketers.

Infographic

Top email design trends of 2019 (infographic)

It should come as no surprise that 2019 is going to swing email marketing campaigns in new and exciting directions.

Infographic

The ultimate list of marketing spend statistics for 2019 (infographic)

Marketing spend has flattened out over the past two years, but budget allocations for digital channels are taking up a bigger piece of the pie.

Infographic

By the numbers: Ranking the most popular SNL videos of all time (infographic)

America’s venerable sketch comedy show has seen its fair share of hilarious skits over the years, but which ones have really found a digital audience?

Infographic

Quarterback performance according to search metrics (infographic)

Why would ANYONE use metrics to measure quarterback performance that aren’t related to football? Because we can. And why the hell not?

Infographic

The importance of email marketing (infographic)

If content is king, email is the ace up the marketer’s sleeve.

Infographic

How do iTunes podcast rankings work, really? (infographic)

Every podcaster wants to land in the iTunes Top 200 list. But how do iTunes’ podcast rankings work – and how can you refine your own podcast to increase its visibility and capture a wider audience?

Success Story

How re-optimizing content drove 219% more traffic [success story]

The results: 345% increase in the total number of keywords each page ranks for. 664% increase in estimated monthly traffic value generated from the 5 pages. 219% increase in organic […]

Infographic

How To Kick-Start Your SEO Marketing Plan (Infographic)

Ready to create an SEO marketing plan that works? Here’s what to know, what to avoid and how to get started.

Infographic

Are your emails accessible? Follow these best practices to accommodate all recipients (infographic)

Our pals over at Email Uplers want everyone to be able to interact with email messaging. So they made this infographic to help you improve your marketing emails. Check out their accessibility advice.

Infographic

Everything you need to know about earned media (infographic)

Earned media is about identifying your influencers and converting them into brand advocates.

Infographic

Our master list of infographic best practices (infographic)

Infographics – the snazzy dresser of your content marketing strategy – can be just what’s needed to shake things up.

Infographic

5 Social Media Blogs to Inspire Your Campaigns (Infographic)

Want to keep up with the latest in social media? Here are our top 5 social media marketing blogs in 2019.

Infographic

Why email is the undisputed king of marketing (infographic)

This infographic from our buddies at Email Uplers proves once and for all that email marketing reigns supreme.

Infographic

What does a graphic designer do? (infographic)

Trust us: You need a qualified graphic designer.

Infographic

The evolution of content marketing and SEO [infographic]

Here’s a little history lesson about the industry we all know and love.

Infographic

Blogging for business: A how-to guide (infographic)

So, you think you’ve heard all the blog writing tips before? Well, here’s what you absolutely, positively should not do when blogging for business.

Infographic

7 Types of Link Building that Work and Boost your SEO Ranking (Infographic)

Learn the essential types of link building you should be doing and will up your SEO game.

Infographic

How to write a good blog post [infographic]

Take your blogs from good to great with our eight-step guide.

Infographic

A marketer’s guide to the best content management systems (infographic)

The wrong CMS could severely impede your content marketing strategies, so do your homework before deciding which system will work best for your business goals.

Infographic

7 steps to click-worthy blog title ideas (infographic)

What is your content without a great name? Here’s how to come up with the catchy blog title ideas that match how great your content is, as well as drive the clicks you need to get readers on your website.

Infographic

How To Build a Content Development Plan (Infographic)

Here’s everything you need to know about creating a successful content development strategy.

Infographic

Your 7-step guide to a successful B2B social media campaign (infographic)

It’s called business-to-business, not business-to-boring. Social media has become increasingly important for B2B brands. Learn how to create a social media presence that resonates with your audience.

Success Story

This is how content marketing is supposed to work (video)

Content marketing fails because most people don’t understand visitor intent. Matching the right type of content to visitor intent is your key to successful content marketing.

Success Story

How we reduced a client’s cost-per-lead 63% through balanced content marketing [success story]

Organic and paid strategies can complement each other well. Here’s how we reduced our client’s cost-per-lead by striking that balance.

Infographic

How to create awesome content in 5 easy steps [infographic]

What makes a great content marketing strategy? It starts with awesome content.

Success Story

A positively easy technique for measuring content marketing [success story]

We live in a world that is data-rich and information-poor. I’m talking to you, Mr. or Ms. Executive. I’m telling you that your pretty dashboard is good for one thing: […]

Infographic

Ugly as sin: The 6 cardinal sins of blog design [infographic]

Your blog may not be the belle of the sales ball, but that doesn’t mean it should scare away potential suitors. Blogs are the first line of defense in establishing […]

Infographic

5 steps to get the most ROI out of your infographic [infographic]

Your infographic isn’t meant to sit solely on your website. Bring in ROI by repurposing and distributing across your marketing channels.

Infographic

From info to imagery: Transforming text with infographics

Human beings may love to gab, but the visual marketing provided by infographics cuts through the noise.

Infographic

Concocting the perfect CRO potion: What to know (infographic)

Effective conversion rate optimization may seem like the Holy Grail of content marketing. After all, attempting to fine-tune conversion pathways can be a long journey that leaves marketers either defeated […]

Success Story

How we increased newsletter subscriptions by 532% [success story]

“Don’t put a newsletter CTA on your blog, it’s a waste of space and no one will subscribe.” I cringe when I try to count how many times I said […]

Infographic

7 asset landing page best practices for ultimate conversions [infographic]

Conversions are the name of the game. Make sure you’re creating and formatting your asset landing pages the right way.

Infographic

10 tips for creating a compelling infographic [infographic]

Unsure how to make an infographic that will wow your audience? Check out our infographic of 10 secrets to success.

Success Story

You want ROI? Here it is [success story]

We helped a client generate 384% ROI over two and a half years. Learn more about how we tracked their goals to keep things on track.

Success Story

Putting the pedal to the site traffic metal with social media [success story]

Increasing your Twitter and Facebook followers is great, but here we show how social media did even more for a client.

Success Story

Rethinking social media strategy in 2017 [success story]

One of our clients saw 82.6% more revenue and a 228.3% increase in conversions from a stronger, more dynamic approach to social media marketing.

Infographic

How to select social networks for your content promotion goals [infographic]

Overwhelmed by your social media marketing options? Always opt for the one that delivers the most ROI.

Infographic

There’s a stat for that: The strange and surprising side of social [infographic]

The ubiquity of social media has made for some off-the-wall statistics. Dig in.

Success Story

Close the lead generation gap with mid-funnel content [success story]

Are you seeing a lot of organic traffic but not enough conversions? You might need to invest in more mid-funnel content.

Infographic

Best times to post on the top 8 social networks [gifographic]

Our gifographic breaks down the best times to post on Facebook, Twitter, LinkedIn, Instagram, YouTube, Snapchat, Pinterest and Tumblr.

Success Story

Burn it to the ground – an SEO story [success story]

No niche is too small to optimize for search. See how we helped one very niche client improve their SEO with keyword analysis, technical maintenance and content creation.

Infographic

Buzzwords killed your understanding of digital marketing [infographic]

Find out why all of those marketing buzzwords aren’t doing you any good when it comes to proving ROI for your business.

Success Story

Not all scary numbers want to eat you [success story]

B2B analytics that seem bad at first might actually reveal positive marketing ROI if you look closer. See how it worked out for one of Brafton’s clients.

Infographic

Make the most of visual embeds for ultimate engagement

Embedding visual elements such as videos, graphics and social media into content is becoming an effective strategy for increasing engagement and conversions.

Success Story

Stock images are dying (and we killed them) [success story]

A closer look at how custom graphics saved a Brafton client’s blog from suffering the same unfortunate fate as stock images.

Infographic

From creation to engagement: The lifecycle of a blog [Infographic]

The content lifecycle doesn’t begin with blogs and end with posting – there’s much more to it.

Success Story

The best content types for winning social ad campaigns [success story]

How to get more eyes on your Facebook ad with the right type of content targeted at the right audience.

Infographic

A guide to repurposing 5 different content types [infographic]

Take a look at your options for repurposing content into new assets in our visual guide.

Success Story

Winning social strategies start with great content [success story]

Take a look at how Brafton’s social media team created a holistic social media marketing strategy and got results fast.

Infographic

[Infographic] How to manage blog comments successfully: The lost art of conversation

It may be a small part of your marketing strategy, but blog comments can have a big impact on your brand engagement.

Success Story

5 Marketing Results That Prove the Value of Video Blogging

A look at one Brafton client’s video blog success, plus a few examples of different approaches you can take for video blogging.

Success Story

Search landing pages could be the answer to more qualified web leads [success story]

Search landing pages move buyers further down the sales funnel. Here’s proof from a client in the finance industry.

Success Story

The 7-Step Checklist for 186% More Blog Revenue [Success Story]

Blog traffic equating to actual revenue can be a mystery for marketers who haven’t given content a chance. Here’s how one client took 7 steps to achieve blog revenue.

Success Story

Want 61% more blog sessions? A targeted content strategy could be the answer [success story]

Lack of audience targeting could be the reason why your blog doesn’t resonate with readers. Here’s how one client turned that around.

Success Story

How social media event coverage builds relationships with industry influencers

Brafton social media strategist Rayna Gamble explains how a influencer outreach strategy proved successful when paired with her client’s tradeshow schedule.

Success Story

Educate more, sell less: A success story for a bigger, more qualified online audience

Content marketing results for an IT security brand? 172% more blog traffic year over year.

Success Story

Where to place CTAs for an 83% increase in blog revenue

The placement of product CTA buttons had an immense impact on an eCommerce blog’s revenue growth.

Success Story

How to Create a Social Media Strategy That Caters to Diverse Audiences

Different content formats on social media can be the key to catering to distinct audiences. Here’s how it worked for our client in the healthcare recruiting industry.

Success Story

Content marketing less is more: Fewer articles, more depth boosts web traffic & sales

Case study features data from a finance company that drove 27% more online sales with longform content and in-depth articles.

Success Story

How to build an ecommerce blog for 535% ROI

This success story demonstrates how ecommerce brands can overcome price concerns with effective content – for 535% return on their content marketing investments.

Success Story

Why diversify content? Success story – 94% more organic traffic & new leads

Industry: Human Resources Content: Blogs, video, infographics, whitepapers, social media Highlights:  +94% annual organic traffic, +306% annual social traffic increase, +38% LinkedIn follower growth A goal-focused, diverse content strategy that’s […]

Success Story

3 steps to lowering your corporate blog’s bounce rate (by 80%!)

Industry: Assisted living Content: In–depth blog posts, news articles, social media promotion Highlights:  80% lower bounce rate year over year, conversions up 130% When people discuss care options for seniors […]

Success Story

How to get 25% more referral traffic through email newsletters

The missing piece in your content marketing puzzle? Email newsletters

Success Story

How a finance brand earned 716% more Facebook fans with contests

Industry: Finance Content: Social media contests Highlights:  716% follower increase within six months People are picky about the brands they follow on social media. Most audiences want to be entertained […]

Success Story

How to build web conversions when people “don’t get” what you do

A content strategy that featured blogging and infographics resulted in a 65% higher conversion rate for one B2B software client.

Success Story

3 must-haves for a winning social media strategy

Our client understood the importance of social media, but didn’t have the time or resource to post consistently. Here are three ways we boosted Facebook engagement and brought more referral traffic to their website.

Success Story

How to craft a blog that drives 4x site average web leads

Blogging for conversions? Here’s the strategy we suggest.

Success Story

Success story: The healthcare company that’s generating leads with content marketing

Lead generation is a top goal for marketers, and Brafton helped this healthcare company generate 170% more conversions quarter over quarter with a news strategy.

Success Story

Looking for more web leads? Here’s a strategy that got 480% more conversions

An auto company partnered with Brafton for blog content, and got 480% more conversions when we optimized one of its main promotion landing pages.

Success Story

How a company blog brought in 5x more revenue year over year

A content marketing strategy modernized this specialty shoe brand by building its search presence and starting a new (& growing) revenue stream.

Success Story

Brides say ‘I do’ to wedding brand with catchy list articles

Here’s a look at the content marketing strategy Brafton provided for a bridal brand to drive more traffic in this competitive space.

Success Story

How to get more organic traffic? Update your landing page content

Has it been too long since you updated landing pages? We helped our client optimize for search & UX to get 20% more organic traffic.

Success Story

Content marketing influences 51% of web conversions for insurance company

Here’s how an insurance company supplemented its existing blog with a learning center that focused on content for SEO and saw major results.

Success Story

How a healthcare company got 1800% more organic traffic (in less than 2 months)

A content strategy helped one of Brafton’s healthcare clients get more organic web traffic and build relationships with patients looking for care.

Success Story

3 signs your content marketing strategy is a success

An IT solutions company recognized the SEO potential in content marketing and partnered with Brafton. Here were 3 signs the strategy was paying off.

Success Story

How to lower ecommerce abandonment rates with content

Brafton’s content strategy focused on SEO & engagement, but it helped our ecommerce company generate more conversions.

Success Story

Content increases IT training web sales 91% & overtakes competitor

Brafton’s client that offers IT training to professionals built a content strategy that increased its search presence and generated more sales.

Success Story

Content increases software company’s search rankings & organic traffic 133%

Find out how our software client overcame the biggest challenge tech companies face with content marketing: Creating engaging content for users.

Success Story

Payment processing company gets 204% more organic traffic with content marketing

Here’s how a payment processing client increased organic traffic 200% and started ranking for long-tail keywords with a content strategy.

Success Story

Social media posts influence 71% more purchases for ecommerce company

Can social media marketing drive sales? This ecommerce client proves it can – here’s how Brafton’s social strategy attracts followers, drives traffic & sales.

Success Story

Video marketing for dual wins: More traffic, more subscribers

Video marketing is an engaging way to increase search visibility, but brands need to optimize with content for best results. Here’s what one Brafton client learned:

Success Story

Inside a content strategy that generated 107% more web leads

A travel agency partnered with Brafon for blogs, and a diverse content strategy and 123% more web conversions, including 107% more direct leads.

Success Story

How graphics can lift website engagement 225%

One Brafton client added custom graphics to its blog and nearly tripled engagement. Here’s a look inside the strategy, with tips for your marketing.

Success Story

The results are in: Videos make websites 2x more engaging

Video marketing is one of the most effective formats for engaging web visitors – here’s an example of how a human resources company doubled its results.

Success Story

3 Ways blog content helps ecommerce brands sell online

This is how an ecommerce company worked with Brafton to increase its brand presence online through a custom blog content strategy.

Success Story

An immersive reading experience increases blog engagement

Here’s how we helped a staffing agency create blog content that engaged vistors as they learned about the brand’s services.

Success Story

Why outsourcing works: LinkedIn shares & traffic soar with one-team approach

One of Brafton’s clients executed a project with original reporting, trending blog content and custom visuals for a surge in traffic and social shares.

Success Story

Writing for social media: Visual topic nets thousands of shares

A visual content strategy helped one of Brafton’s customer build brand awareness and increase its social following.

Success Story

How a tech company became a thought leader through blog content

Brafton helped a tech company build a content marketing strategy that helped it become a thought leader through social sharing. Here’s how:

Success Story

Content for demand generation – ecommerce company sees 840% ROI

An ecommerce company worked with Brafton to build a demand generation content marketing strategy that generated significant revenue.

Success Story

Promotion power: Content distribution increases organic traffic 197%

Find out how one of Brafton’s clients increased its organic search traffic nearly 200 percent with a content distribution strategy.

Success Story

How LinkedIn became a top traffic source for a telecom company

One of Brafton’s clients turned LinkedIn into a top source of referral traffic with an audience-focused social media strategy.

Success Story

The content strategy that generated 17% more conversions in a quarter

Content marketing generates impressive results for companies when they build strong strategies. Here is how one of our clients increased conversions 17 percent in a quarter.

Success Story

An overnight success story: Video content gets 10,000 YouTube views

A lighting manufacturer partnered with Brafton to produce a short video that generated thousands of views overnight on YouTube.

Success Story

Content conversions provide 900% ROI for IT training company

Find out how one of Brafton’s clients produced a diverse mix of content that converted visitors to provide 900% ROI.

Success Story

Content engagement increases 13% with a visual upgrade

By making key visual changes, like adding inline images and pull-quotes to a travel blog, Brafton’s customers increased its web engagement.

Success Story

Content ROI grows 50%: Oral care company generates traffic & conversions

A client in the oral care industry wanted to see hard value from its content marketing, so we built a formula to prove ROI was increasing.

Success Story

Insurance provider grows organic traffic & conversions with content marketing

Find out how one of Brafton’s clients in the insurance industry used news content to generate traffic and web conversions.

Success Story

How a commercial blog beat well-known publishers in search

One Brafton client’s corporate blog ranked at the top of search results for a targeted keyword, beating out well-known publishers.

Success Story

Video blogs quickly become most valuable content for marketing

One Brafton client saw just how quickly video content can have an impact on marketing results when it added video blogs to its web strategy.

Success Story

Want 20% more web readers? Diversify your content strategy

A Brafton client diversified its content strategy and saw 20 percent more readers on its website.

Success Story

Tell a better story: Long-form, in-depth articles get 2x as much engagement

Online audiences are warming up to longer articles, and brands creating in-depth pieces are getting more engaged visitors and web conversions.

Success Story

Content marketing builds brand awareness for 200% more organic visits

One of Brafton’s clients shows how content marketing services can help brands kill two birds with one stone – driving traffic and increasing brand awareness.

Success Story

Content right-ing: A scholarly voice & fresh look increase traffic 35%

By adding visuals and refining the content writing style, one Brafton client attracted a wider and more qualified audience.

Success Story

How you know your content marketing is paying off

Content marketing was driving 67 percent of all organic traffic going to a website, making the strategy indispensable to the company.

Success Story

This simple change can get people to stay on your site 28% longer

Adding featured images to posts can significantly impact your content’s success. Here are the results a Brafton client saw when it started using pictures.

Success Story

Creativity is KEY: Custom headlines increase video content views & engagement

One of our clients saw just how powerful a good headline is when they added custom titles to video content and got twice as many viewers.

Success Story

3 Signs organic search is working harder than your paid campaign

Here’s how one of our clients discovered that organic search traffic – not paid ads – bring in its highest-converting audience.

Success Story

Less noise, more talking: Twitter campaign attracts more than 100% new followers

Social marketing can be hard to master. One of our clients sees great results by sparking conversations with its customers online.

Success Story

Why it pay$ to cut the jargon: A content marketing success story

One of Brafton’s client proves why it’s valuable to have writers on your content marketing team – Posts get more clicks and conversions.

Success Story

Content payoff: Blog attracts qualified audience that converts 2x as often

One of Brafton’s clients saw the impact of a content marketing strategy when it started getting more qualified traffic that was converting faster.

Infographic

Introducing Brafton’s Infographic: Why Content for SEO? (2015)

Marketers that want to drive results online should be creating content for SEO, but focusing on diverse campaigns that cross channels.

Success Story

Graphic redesign increases homepage conversions 200 percent

Industry: Communications Content: New graphic CTAs Highlights: Conversions increased 200 percent Looks matter in user experience, and you need good-looking call to action buttons if you want people to convert […]

Success Story

Measuring video marketing success – Site sees 34% lower bounce rate

Companies that create video content will see their engagement metrics improve and bounce rates drop – Here are results from one of our clients.

Success Story

Educate & inform readers: Lifestyle content gets more traffic

A pet care company strikes the ideal balance with its lifestyle content that gets audience attention online and drives them back to the website for conversions.

Success Story

Want to know how to get 150 percent more unique visits to your content?

Companies are getting more unique visits to their content when they put content where visitors and crawlers can see it.

Success Story

How an infographic helped a company break its lead gen records

Infographics drive results beyond clicks when companies promote them properly – Here’s how one company earned its biggest lead gen day ever.

Success Story

SEO landing pages help company land 135% more search traffic

Brafton’s client, a technical recruiter, got better search rankings and higher traffic when it optimized its service landing pages.

Success Story

The flywheel effect: Content archive drives 61 percent more organic traffic

One company’s results show how content marketing and SEO have a flywheel effect that takes time to build momentum, but drives long-term results.

Success Story

Infographics engage visitors & entice clicks for a better CTR

Industry: Healthcare IT Content: Infographic plus written content Highlights: Custom infographic helps company see 25 percent CTR for CTAs Infographics are a great way to compress a lot of data […]

Success Story

Buyers DO find brands online – Company gets 38 percent of traffic from mobile

One Brafton client saw that qualified leads were coming from mobile searches, and its web content was key in attracting them and driving conversions.

Success Story

Longer content builds trust – eBooks increase average deal size 16%

Content marketing isn’t just about short, search-friendly blogs. Learn how one Brafton client generated larger deals with long-form eBooks.

Success Story

Blog content, the secret weapon for converting leads from paid & organic search

A Brafton client learned first-hand that content builds trust, and supports conversion opportunities coming from all channels.

Success Story

Site revamp improves content-driven conversions by 300%

One of Brafton’s home furnishings clients made small changes to its website content and saw a huge impact – triple the conversions.

Success Story

Visitors flee boring websites – Video content increases dwell time 6x

Video content can help companies get visitors more engaged on their websites – One Brafton client saw dwell time increase 6 times.

Success Story

Want 101 percent more traffic? Commit to a content strategy

Like most things in life – content marketing drives the best results when brands give it time to take root. Check out the results this company saw.

Success Story

It pays to keep a close eye on analytics – a 404 error recovery story

Recovery from a seemingly small mistake, like a 404 redirect, can have a huge impact on a company’s marketing results.

Success Story

Picture perfect: Why visuals are worth 35 percent more pageviews

Companies that overlook the value of pictures – even stock images – are doing their content marketing a disservice… and even losing leads.

Infographic

How a repurposing strategy helps content creators do more with less [Infographic]

Marketers are creating more content than ever to fuel their SEO goals, but they could be making SMARTER content with high-quality assets.

Success Story

Content readers are 566 percent more likely to convert

People say content is king because it wears many hats, including conversion driver. One Brafton client saw its conversion metrics increase significantly among blog readers.

Success Story

Bad layouts can kill content marketing ROI: Small changes, big impact

Marketers may think they will get ROI on their content marketing if they copy is great, but page design and layout are equally important.

Success Story

Being there is half the battle: Blog content must be discoverable to drive results

One Brafton client learned the importance of giving their custom content a strong SEO foundation – search engines won’t find it otherwise.

Success Story

B2B triples followers in a year with a steady stream of Twitter content

One B2B company proves that Twitter is a valuable place to share content and grow audiences – it’s follower base tripled in a year.

Success Story

Stuck on a single approach? Get more traffic and engagement with an agile strategy

Strategy changes aren’t the end of the line for content marketing. In fact, they’re important opportunities for improvement.

Success Story

Good blog content keeps visitors from bouncing off the page

The average bounce rate is around 50 percent, but see how low this Brafton client’s bounce rate fell due to a great marketing strategy.

Success Story

Getting conversions where they count: An enterprise software success story

One Brafton customer shows how a blogging strategy can help B2Bs that care more about the quality of leads than the quantity.

Success Story

Use content analytics to steer your marketing strategy: Winning the numbers game

Marketers need numbers to prove their campaigns are paying off, but they can also use numbers for immediate changes to proactively improve results.

Success Story

How a B2C nailed it with Pinterest marketing: Students drive social traffic

Pinterest is more than a place to share pictures. It’s also a place to drive profits, as one Brafton client demonstrated with its social media marketing strategy.

Success Story

Remove bad links for SEO recovery: A Penguin penalty comeback story

Learn how one of Brafton’s customers worked to remove spammy backlinks to recover from a Penguin penalty.

Success Story

The data doesn’t lie: Blog content makes your site stickier

Blog content is an important part of online marketing strategies because it brings in new visitors and gives them a reason to stick around.

Success Story

Dedicated social sharing pays ROI dividends: A G+ success story

One Brafton client bucks skepticism about G+’s efficacy by using the network to achieve exponential traffic growth & boost conversions.

Success Story

A data request success: Conversion tracking gives hard numbers for online events

Content ROI is a mystery for many marketers, but it doesn’t have to be. A Brafton client shows how event tracking provides conversion data.

Success Story

LinkedIn conversations drive referral traffic & social conversions

Social ROI is a mystery for most marketers, but one Brafton client demonstrates how LinkedIn can fuel measurable results.

Success Story

Proof of content marketing success in a post-keyword SEO culture

SEO used to be all about keywords, but agile brands are moving away from them to get a clearer picture of their content marketing results.

Success Story

Content marketing leads are calling: Dial data success story

One Brafton client wanted specific information about how many website visitors are really converting, and our strategists found the answers.

Success Story

ContentFTW: This is what a link EARNING strategy looks like

Think link earning strategies are too good to be true? Think again – One Brafton client successfully generates organic links with custom content.

Success Story

When bigger isn’t better – Find your money audience for social success

Learn how one of Brafton’s clients honed in on its most valuable social customers to generate more referral traffic and website conversions.

Success Story

News Content FTW: Proof online publication brings crawlers & customers back

Quality over quantity in content marketing – but one Brafton customer’s success shows consistency drives traffic and leads.

Success Story

Corporate blogging generates new visits & drives conversions [data]

Website traffic and search rankings are only half the ROI story of regular content creation. See how one Brafton client demonstrates consistency fuels conversions.

Success Story

Is Facebook’s new algo behind brand’s huge social growth?

Facebook recently updated its Newsfeed algorithm to make credible social content more visible online, and one Brafton client may be reaping the rewards.

Success Story

Misplaced CTAs are costing you conversions [data]

One of marketers’ primary goals is to continuously drive ROI, but they may miss conversion opportunities if their CTA placement is poor.

Success Story

Proof that landing pages with video provide superior ROI

An A/B test proves why landing pages are better with video content – they drive much higher conversions and bring in more traffic.

Success Story

How simple design tweaks can make your CTAs 40x more successful

Looking for more ROI? Start with calls to action. One company’s success story shows how these easy-to-overlook features control conversions.