Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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For marketers, Google Analytics 4 (GA4) is like a kids’ toy box. Pop open the lid and your whole world changes. Do you reach for that valuable insight first? No, wait, there’s an important user interaction metric over there. Hold on — are those search console analytics? The good news is that, if GA4 is… Read more »
Want to actually prove ROI on all the hard work your content marketing is doing? With the right Google Analytics goals in place, you can!
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Google Analytics Consultant You work hard on your marketing strategy, so it should drive results. Sales numbers are one way of determining the success of your marketing campaigns, but they don’t tell the whole story. To really know if and why your efforts are successful, you need website data. That’s where Google Analytics 4 comes… Read more »
Google Analytics updates every 24-48 hours, so your strategy planning must work with that. Here’s how.
Google Analytics can be a vital tool when measuring your site’s success. With this, you can turn the metrics it measures into actionable insights.
In the ever-changing and constantly evolving world of marketing, new technologies have a way of transforming how we do business — both positively and negatively. One of those latest and (potentially) greatest advancements is Google Analytics 4 (GA4). You’re likely already familiar with Google’s Universal Analytics — the previous version of the tool. However, GA4… Read more »
Check out our in-depth Google Analytics 4.0 guide to learn what’s different, how to use it and what you should know before activating it.
Tracking metrics and dimensions in Google Analytics is one of the most reliable ways to assess your website’s performance as it relates to your marketing goals.
To the untrained eye, Real-Time may seem like a tool designed solely to creep on your audience. While its capabilities do raise a few Orwellian flags, I promise this tool has capabilities you cannot do without. A quick tour: Real-Time will track the behavior of anyone on your site at a given time. It… Read more »