• How to measure your content ROI #12DaysofContent

    Want tangible return on your content investment? You need to know how much a web conversion is worth, and how to measure it, BEFORE you set strategy goals. In Brafton’s 12th… Read more »

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    How to build trust with content #12DaysOfContent

    Content that instills trust in your brand will turn readers into customers. In this video, CMS Mark Griffin explains how to build trust with content.

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    How to build & measure brand awareness from content #12DaysofContent

    Brand awareness is becoming a more important goal for marketers, but they need to be able to measure the results to improve their strategies.

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    How to tell if people are engaging with your content #12DaysofContent

    Marketers create content to engage their prospects, but they need to measure their results with content analytics and make improvements to improve conversion rates.

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    How to become a thought leader with content (& measure it) #12DaysofContent

    Marketers want to create web content that promotes thought leadership, but they need to know what formats work best and how to measure the results through analytics.

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    How to entertain people with your content #12DaysofContent

    Marketers should be focused on creating entertaining content. It’s what customers want, and it’s good for their bottom lines – here are tips to measure the value.

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    How to cut your content’s bounce rate #12DaysofContent

    These tips to lower your site’s bounce rate can help you get more value from your traffic and engagement on content.

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    How to tell if your content makes people more likely to buy #12DaysOfContent

    Marketers can measure the ROI of their content when they use Google Analytics correctly. Here are tips from our Lead Strategist.

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    How to use video for instant marketing wins #12DaysofContent

    Video content can drive instant (and long-term) results in web marketing if brands create a strong strategy. This video explains how.

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    How to reach more leads with a social strategy #12DaysOfContent

    Social media marketing is one of the most effective ways to reach new leads online – here are our tips for building a strategy and measuring your results.

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