Tagged: Affiliate Summit

Brafton, North America’s premier content marketing agency, attends Affiliate Summit West. Read this ›

Brafton will be attending Affilliate Summit East in New York next week and will be available to discuss content marketing and web strategies at Booth 230. Read this ›

At the recent Affiliate Summit West conference, Brafton reported that targeted content was a pervasive topic of discussion. Experts seem to agree that one of the best ways to make a site visible to search engines, reach an social audience and convert site visitors is through a corporate blog. In a session angled as an [...] Read this ›

Brafton recently reported that Twitter users are sharing more about themselves via the microblog, including local information. While local targeting on the social site may benefit brands, one expert at Affiliate Summit West suggests an alternate method of making consumers feel that a brand is close by – "Twitter parties." Wade Sisson, director of marketing [...] Read this ›

Brafton has reported that video marketing is becoming a necessity, and this is confirmed by the latest comScore data indicating online viewers watched nearly 2 billion videos on Google sites alone in November 2010. Marketers hoping to get the most out of these platforms might heed the advice of experts at Affiliate Summit West, who [...] Read this ›

Brafton has reported that it will be essential to seed social sites with quality content in 2011, and the buzz at Affiliate Summit West confirms that social content is key to branding. In Tuesday’s keynote speech, Brian Solis discussed the concept of the "Egosystem" developing around social media and shared stats that demonstrate the need [...] Read this ›

Since ad:tech New York 2010, Brafton has reported that experts anticipate local search will become increasingly mainstream. At Affiliate Summit West 2011, discussions are also revolving around thinking local with paid search and SEO, and marketers might not be able to ignore some of the reported ROIs. Bruce Clay (founder of his self-named internet marketing [...] Read this ›

The buzz at Affiliate Summit West indicates that local marketing will be key to catching clicks in 2011. Amidst discussions of strategies to maximize local traffic, LuckyLocal.com introduced a local shopping application that speaks to the rising market for neighborhood ecommerce. The technology, called CommissionLocal.com, gives consumers access to product info, price comparisons and real-time [...] Read this ›

Brafton has reported that the year is off to a strong start for Facebook, with the social site garnering $450 million in funding from Goldman Sachs. Now, experts at Affiliate Summit West 2011 indicate this will also be a good year for brands that add social plugins to their websites. Kevin Keranen, founder of Demand [...] Read this ›

The buzz at Affiliate Summit West seems to support Brafton's earlier reports that content marketing will be key to catching clicks in 2011. In a session themed around dominating niche markets with blogger outreach, experts highlight the value of unique and targeted content in catching traffic. The first and foremost step in blogger outreach (and [...] Read this ›