A new ad campaign from Bing seems aimed at attracting a younger, more active audience, labeling the Microsoft-owned search portal as the engine for "#Doing." Search marketers might want to see whether the initiative brings more users to Bing ... or if it garners attention without shifting the market as the company's earlier Facebook ads did. The campaign features results for a ... [more]

Microsoft search engine Bing is currently testing a toolbar at the bottom of its homepage aimed at providing quick links and answers to its users, reports Webranking.com. The feature is not currently available to all visitors of Bing.com and the company has yet to make a statement about the tool bar. Based on Webranking's screen shots, it seems but those who have access to it see ... [more]

A report from Marin Software found that PPC campaigns generated twice as much activity from smartphone and tablet users in the fourth quarter of 2011 compared to the previous three-month time period. Search ads that reached iPad users generated 38 percent higher click-through rates than ads targeting desktop users, the report found. This should be a sign to paid and organic search ... [more]

Market research firm comScore recently reported that Google's share of the search market grew 0.5 percent in December, with the company fielding 65.9 percent of search queries. In November, comScore found that Google accounted for 65.4 of searches. In November, 15.1 percent of searches were through Yahoo, but the figure fell to 14.5 percent in December. Bing made modest gains in ... [more]

Yahoo named PayPal President Scott Thompson its new CEO on Wednesday. Thompson will take over for interim CEO Tim Morse, joining the former search company at what could prove a critical moment in its history as it struggles to drive revenue in web advertising and falls even further down the rankings in search market share. Yahoo has struggled to compete with Google and other competitors ... [more]

In its report of November search traffic, market research firm comScore found that Bing and Yahoo have drawn basically even results, with Yahoo accounting for 15.1 percent of search queries and Bing claiming an even 15 percent. Meanwhile, Google, despite dropping 0.2 percent, still dominates search with 65.4 percent of queries in November. Bing, Microsoft's search engine, and Yahoo ... [more]

A report from Optify found that social media will become increasingly important for search marketing campaigns in 2012. The marketing software manufacturer named social search a top trend for the coming year. Social media's impact on SEO campaigns has been less direct in the past. As businesses develop more engaging social media content, prospects are more likely to click links ... [more]

Just in time for the end of the year search rush, Bing has announced its top queries of 2011. Marketers across industries may find these terms help them catch traffic during the holiday shopping frenzy and capture the interest of those consumers feeling nostalgic about the year's biggest (searchable) phenomenons. Bing has broken down the search terms into categories, including ... [more]

Yahoo announced on Friday that it would finally shut down its Site Explorer in favor of Bing Webmaster Tools as part of the final integration steps. On its company blog, Yahoo said the move would be finalized on Monday, and that users would be redirected to Bing. The initial move between the two organizations came last September and has evolved gradually since then. Any search ... [more]

A report from Experian Hitwise found that Bing-powered search made modest gains in October, improving its market share by 2 percent. Despite the improvements, SEO marketers should note that Google still holds a commanding lead with 65.3 percent of all search queries. Bing-powered search refers to both Bing and Yahoo, as both sites rely on Microsoft's engine to produce their results. ... [more]