Tagged: Blog

Writing a blog isn’t easy, and developing your voice carefully will yield the best results. Read this ›

With social media marketing becoming more pervasive, B2B companies are focusing their efforts on expanding to LinkedIn and blog content marketing. Read this ›

Moms have become increasingly active on blogs and social media, which makes them especially strong brand advocates. Read this ›

A report from Nielsen found that blogs are becoming increasingly popular, further demonstrating their value as a marketing tool. Read this ›

A report from BlogHer suggests that tech businesses targeting American women can be most effective with blog content marketing. Read this ›

A report from the Altimeter Group found that businesses are struggling to streamline and formalize their use of social media marketing. Read this ›

Chris Baggott, a content marketing expert, pointed to updated blogs as an easy method of keeping web content fresh. Read this ›

If you work in news or another content-centric pursuit, you've probably come across the common dilemma of our internet-engulfed times: making content accessible and beautiful for multiple devices (and multiple screen sizes.) This should be at the forefront of publishers' minds as Brafton has reported that smartphone and tablet shipments are poised to overtake desktops [...] Read this ›

When we were starting 2010, eMarketer quoted an Ad-ology survey that found 46 percent of U.S. businesses didn't even have a website. With the onset of 2011, we're in a whole new ballpark. This year, online ad spend is expected to surpass newspaper ad spending (as consumers are simultaneously turning to the web to get [...] Read this ›

Earlier this week, Google News had some hiccups, and the site went down on Monday afternoon. The subsequent wrath of Twitter users may seem like bad press for Google, but it speaks to the popularity and importance the company's news aggregator site. Plus, it should indicate to internet marketers that there is a shift toward [...] Read this ›