• Content pruning: When to delete, deindex and repurpose

    Learn how pruning can help optimize your content marketing.

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    10 SEO marketing tools every pro should know in 2017

    You wouldn’t attempt to build a house with your bare hands, so why try to practice search engine optimization without the proper tools? Fortunately, whether money is no object or… Read more »

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    Content ROI grows 50%: Oral care company generates traffic & conversions

    A client in the oral care industry wanted to see hard value from its content marketing, so we built a formula to prove ROI was increasing.

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    Analytics spam referral traffic: How it got there & how to remove it

    A new spam exploit leads marketers to believe they’re getting referral traffic from untrustworthy sources – how to identify and remove it.

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    How to measure your content ROI #12DaysofContent

    Want tangible return on your content investment? You need to know how much a web conversion is worth, and how to measure it, BEFORE you set strategy goals. In Brafton’s 12th… Read more »

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    How to tell if your content makes people more likely to buy #12DaysOfContent

    Marketers can measure the ROI of their content when they use Google Analytics correctly. Here are tips from our Lead Strategist.

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    Want engagement? Look at dwell time, not CTR [study]

    Click-through rate is a useful tool for measuring visitor engagement, but a new study reveals that dwell time might be a more effective way to assess the same behavior.

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    Facebook Commandment: Thou shalt not buy Likes

    Facebook had gone out of its way to show that paying for unnatural engagement isn’t just against the rules – it doesn’t offer the kinds of results that lead to traffic and conversions.

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    How marketers can overcome their content Achilles heel – Tracking analytics for ROI

    Marketers are still struggling to measure content ROI, and it may be impacting their strategic success, according to recent data.

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    How to measure how many people buy after reading your content

    Four in 10 marketers wonder how to measure the percent of blog readers who become customers – here are some tips for tracking content ROI.

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