ClickCease Content Analytics Archives - Page 17 of 20 - Brafton

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Businesses miss SEO opportunities if they neglect landing pages

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​Businesses that want to continuously drive new and returning traffic from search to their websites must allocate time for regular landing page maintenance.

Search clicks predict box office success [Google data]

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​The search engine giant says that its search analysis can predict movies’ box office success within 92 percent accuracy.

Content automation helps performance leaders mimic real-time marketing

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​Real-time marketing helps fulfill customers’ immediate needs, and analytics help brands anticipate popular subject matter to fuel lead generation.

Google gives marketers more control over content analytics

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Marketers and SEOs are in the drivers seat with upcoming Google content analytics sharing functions.

Is neuroscience key to saving money with video marketing campaigns?

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A new Nielsen study suggests neuroscience data shows marketers when their video ads are working and where they need to trim the fat.

How top-of-funnel marketing influences website conversions

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​Businesses that strengthen their lead nurturing practices across the sales funnel will influence prospects’ willingness to buy no matter which channel they’re on.

SEO tip: How to find your “money” keyword phrases with Excel

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How to use Excel to parse through thousands of keyword terms to find the words that drive the most qualified traffic possible to your website.

Content analytics is the missing link for marketers

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Companies need content analytics to measure their successes across established and emerging media.

Google’s Customer Journey tool exposes sales & content truths

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​Google’s new analytics tool tells marketers when their customers engaged with certain channels during the sales cycle, helping brands develop smarter marketing strategies.