ClickCease Content Analytics Archives - Page 19 of 20 - Brafton

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Content marketing ROI metrics evolving, expanding

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IDG Enterprise reports that the metrics marketers use to gauge the success of content marketing strategies are growing.

Google’s three ways to measure for value-driven internet marketing: SES San Francisco insights

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At SES San Fransciso, Google’s Avinash Kaushik offered insights on how to effectively measure marketing campaigns to drive success and long-term conversions.

Google rolls out App Analytics for mobile marketers, continues recent focus on smartphones, tablets

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The rollout of Mobile App Analytics from Google signifies another major step in the way of mobile for the company.

Conversion boot camp: Measure and optimize CTAs for ROI

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Conversion optimization is essential to get the most out of your website. It’s important to measure and update CTAs based on what’s performing best for your brand.

Google Analytics now includes Entrance tab: Discover which top content pages draw traffic

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Google Analytics has rolled out an Entrance metric in All Pages reports that tells marketers which pages on their site are most often the first page a visitor sees.

Google Analytics helps company recognize conversions from search marketing

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Google recently released a case study demonstrating how BuildDriver transformed their web marketing with analytics data.

Google adds two new features to boost ad measurement on the web

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Google recently rolled out two new web marketing metrics as part of its Brand Activate Initiative, aimed at helping marketers gauge their campaigns more effectively.

Multichannel marketing attribution boosts 72 percent of businesses’ bottom lines, available in Google Analytics

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Marketing attribution features in Google Analytics will likely help marketers assess the effectiveness of various elements of their new media marketing campaigns.

Google at ad:tech San Francisco: Three steps to make web marketing work for your business

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At ad:tech San Francisco, Google’s senior manager John Nicoletti shared insights on how businesses can invest smarter and maximize return on their internet marketing spend.