Content marketing ROI metrics evolving, expanding
IDG Enterprise reports that the metrics marketers use to gauge the success of content marketing strategies are growing.
IDG Enterprise reports that the metrics marketers use to gauge the success of content marketing strategies are growing.
At SES San Fransciso, Google’s Avinash Kaushik offered insights on how to effectively measure marketing campaigns to drive success and long-term conversions.
The rollout of Mobile App Analytics from Google signifies another major step in the way of mobile for the company.
Conversion optimization is essential to get the most out of your website. It’s important to measure and update CTAs based on what’s performing best for your brand.
Google Analytics has rolled out an Entrance metric in All Pages reports that tells marketers which pages on their site are most often the first page a visitor sees.
Google recently released a case study demonstrating how BuildDriver transformed their web marketing with analytics data.
Google recently rolled out two new web marketing metrics as part of its Brand Activate Initiative, aimed at helping marketers gauge their campaigns more effectively.
Marketing attribution features in Google Analytics will likely help marketers assess the effectiveness of various elements of their new media marketing campaigns.
At ad:tech San Francisco, Google’s senior manager John Nicoletti shared insights on how businesses can invest smarter and maximize return on their internet marketing spend.