• From creation to engagement: The lifecycle of a blog [Infographic]

    The content lifecycle doesn’t begin with blogs and end with posting – there’s much more to it.

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    Solar meets content: Powering tomorrow with today’s marketing techniques

    Solar checks off every box for optimizing the power of content marketing.

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    Follow these content marketing trends in 2017: Part 2

    Discover the trends that will shape content marketing in 2017 in part two of our exploration of what’s on the digital horizon.

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    Follow these content marketing trends in 2017: Part 1

    What trends will shape content marketing in 2017? Read part one of our dive into what’s in store for content marketers in the new year.

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    Articles or updates: A LinkedIn primer for content marketing

    For content marketing professionals looking to target high-ranking decision–makers on social media, it’s no contest. Data from the latest Fortune Social Register showed 70 percent of CEOs use only one… Read more »

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    3 video blog rockstars to learn from in 2017

    In the first of our 12 days of content series, we look at why Casey Neistat, Gary Vaynerchuk and PBS Idea Channel are setting the pace for video blogging in 2017.

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    Is there a ‘secret’ hiding in your Google Analytics referrals?

    Russian hackers are targeting Google Analytics users with referral spam. Here’s how to avoid any misinterpretations of data.

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    Play the long game when planning your content calendar

    Want to squeeze every last drop of value from your content marketing strategy? It’s time to put your calendar to work and plan ahead.

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    4 cases for writing both a press release and a blog post

    Whether it’s writing press releases or blog posts, marketers can use both to achieve the results they are looking for.

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    The best content types for winning social ad campaigns

    How to get more eyes on your Facebook ad with the right type of content targeted at the right audience.

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