• Solar meets content: Powering tomorrow with today’s marketing techniques

    Solar checks off every box for optimizing the power of content marketing.

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    Black hat SEO no longer works (and sets you up for punishment)

    Find out how to avoid ineffective and dangerous black hat SEO strategies in your content marketing.

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    3 of the best company blogs in 2016

    These examples of successful company blogs show brands what they should emulate for a strong marketing strategy in 2017.

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    Play the long game when planning your content calendar

    Want to squeeze every last drop of value from your content marketing strategy? It’s time to put your calendar to work and plan ahead.

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    The state of the blogging union: Time, tools and impact

    The quality-first approach to content marketing has been standard practice for some time, but recent numbers illustrate just how much writing for the web has changed in recent years. Chicago-based… Read more »

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    Don’t be a content marketing turkey this Thanksgiving

    Let it be written: For every holiday, no matter size, season or popularity, there is an angle marketing professionals can and will take. From the Fourth of July to Festivus,… Read more »

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    4 ways content marketing and PPC play well together

    Content marketing and PPC can bring out the best in each other. Here are four ways to maximize the benefits of both.

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    From writer to content marketing strategist: A Braftonite gives his take

    A (John) King of all trades gives us his thoughts on life as a writer turned content marketing strategist and where he sees the industry going

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    How to select the right CTA for different content types

    Determining the type of CTA that is most appropriate for your content is crucial to marketing success.

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    How to balance keyword optimization & quality-focused SEO practices

    Keyword optimization remains an important strategy for content marketing, but it’s essential for keywords to support a quality-focused SEO approach.

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