ClickCease Content Writing Archives - Page 12 of 18 - Brafton

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As email marketing budgets increase, watch out for graymail

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Getting your content into customers’ inboxes is incredibly useful, but there’s a fine line between marketing messages they want and marketing messages they skip.

Customers love reviews – so provide them any way you can

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If you’re having trouble finding ways to garner customer reviews, build content that incorporates the benefits of them.

Cast a smaller content net for more qualified visitors and conversions

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Having high traffic numbers is nice, but conversions are going to come from a smaller group of dedicated readers of your content.

It’s time for BAD guest blogging to bite the dust – Not all of it

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Google’s Matt Cutts recently took a strong stance against guest blogging, but there is another side to the story.

Do you suffer from these 4 symptoms of ineffective content marketing?

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A recent study revealed most brands are creating content, but that doesn’t always mean they’re doing it strategically.

In the case of the disappearing Author snippets, quality & G+ circles are responsible

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In the case of the disappearing Author snippets, quality and G+ circles are responsible. Read how this could foreshadow AuthorRank.

Will this post get more clicks if I ask you a question?

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Marketers know their blog content headlines can win or lose clicks, and a new report suggests questions are the way to go.

Can any content writer get authorship badges? Debate on disappearing rich snippets

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The reduction in Authorship rich snippets may be less of a reflection of writers’v credibility and more related to brands’ page authority.

12 Days of Content: White papers (video)

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On the fifth day of content, web marketing gave to me: Five white paper tips.