Tagged: Email Marketing
Google’s AdWords service can be excellent at boosting traffic to a website, however, marketers should not ignore other online strategies, an expert has commented.
Matthew MacDonald, author of Read this ›
Google has created an experimental search page to allow people to try some of its ideas for making results more user-friendly.
It first began showcasing alternative views last May but has now Read this ›
It is vitally important that email marketers remove invalid email addresses to limit their bounce percentages, an expert has commented.
Ross Kramer, chief executive officer of marketing softw Read this ›
There is no single tactic that will guarantee a website a place in the top search engine results, an expert has explained.
Matt Foster, chief executive officer of search engine optimization ( Read this ›
Search engines are the first place most business to business (B2B) buyers will look for a product or service, an expert has claimed.Managing partner of consulting firm Ascend2 Sergio Balegno made his comments following research by his firm which suggested there is a lack of search engine optimization (SEO) services designed specifically for companies.He stated [...] Read this ›
A public relations firm has explained how its recent campaign used social media and viral marketing techniques to generate $1 million in online sales leads for its client.Jennings Public Relations & Advertising (JPRA) used three campaigns for its client Metropolitan – a development of condos in Kansas City.Valerie Jennings, chief executive officer and president of [...] Read this ›
When considering how best to boost their website’s search engine optimization (SEO), marketers should seek to create original content, an expert has urged.Todd Mumford, writing for the American Chronicle, claimed that many novice website owners feel "overwhelmed" by the enormity of their SEO task but added that much could be achieved by following a few [...] Read this ›
US spending on email marketing will grow to $2.1 billion in 2012, from $1.2 billion last year, it has been predicted.JupiterResearch, a firm specializing in consumer technologies, has stated that marketers have made continuing improvements in the delivery of their email marketing.However, David Daniels, vice-president and research director at the firm, said marketers will have [...] Read this ›
Though Google’s precise search algorithms are unknown, those in the search engine optimization (SEO) business have a general understanding of how the system works. Thanks to a number of analytical tools that Google openly provides, savvy marketers can use the search engine to drive traffic to their website. Read this ›
Google continues its dominance of the US search market, a new study has revealed.Research conducted by market monitoring firm Hitwise revealed that Google possessed more than 65 per cent of all American searches during December.This compares to almost 21 per cent for Yahoo!, seven per cent for MSN Search and just over four per cent [...] Read this ›