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How to leverage live video on Facebook and Twitter

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Live video can be a fun and effective content marketing tactic if used correctly. Learn how to leverage it best on Facebook and Twitter.

3 brands that came alive through video marketing in 2016

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These three brands rock the video marketing world with memorable and personal can’t-look-away content.

Content that connects: Interactive media successes in 2016

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Searching for the future of content marketing? Look no further than the potential of interactive media.

3 podcasts with unique elements marketers can emulate in 2017

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Marketers can learn something from these three podcasts for their own content marketing strategies.

Success by design: The best UX 2016 had to offer

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No matter how great your content marketing is, website visitors are sure to give you a wide berth if your site is slow or poorly designed. Luckily, solid user experience […]

How to choose the right type of content marketing video

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Video offers a veritable buffet for content marketers to choose from. Let your marketing goals lead the way in your decision.

Content marketing wins: 2016’s best animations to remember for 2017

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Check out these examples to see how animation offers up the engagement of video with the unique qualities only motion graphics can provide.

From creative to content: Effective marketing combines the best of both worlds

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The term “creative writing” conjures up images of college classrooms, writer workshops and painfully earnest poetry. What it typically doesn’t remind people of is marketing. However, the lessons learned by […]

Use real-time user data to better target new Pinterest ads

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A look at one possible strategy to effectively use Pinterest’s new ads platform from one of Brafton’s own social media managers.