Tagged: Facebook

In an effort to help businesses maximize their social marketing efforts, Facebook conducted an internal study measuring posts that drive Page engagement. Brand-related updates came out on top. Read this ›

Moms have become increasingly active on blogs and social media, which makes them especially strong brand advocates. Read this ›

The vast majority of the web’s most successful vendors are active on social media, and those lagging in adopt may struggle to compete. Read this ›

A report from Bitly found that social media marketing requires different content schedules based on the networks used for sharing. Read this ›

A report from Market Force found that businesses’ social media marketing campaigns are as influential as friends’ recommendations in purchase decisions. Read this ›

A report from comScore suggests that targeting mobile users through social may be key for successful new media marketing strategies. Read this ›

Marin Software recently reported that Facebook’s performance as a paid social media marketing tool is improving. Read this ›

A report from Janrain Engage suggests that Facebook is the premier tool for third-party social logins. Read this ›

Many companies still failing to measure the true effectiveness of social media marketing. Read this ›

A report from thinkJar and Sword Ciboodle found that customer service is among the most popular uses of social media marketing. Read this ›