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Snapchat launches Discover, new storytelling feature for brands

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A new way to showcase branded content? Snapchat’s new Discover tool adds written storytelling to the mix.

Content Questionnaire: Steve Yuen, Zipcar

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We’re talking content marketing insights with Zipcar’s Marketing Specialist Steve Yuen.

Combat content saturation: When to post for the most engagement

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Content engagement hasn’t kept up with the rate of content production, but marketers can generate more interactions with the right timing and strategy.

Analytics spam referral traffic: How it got there & how to remove it

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A new spam exploit leads marketers to believe they’re getting referral traffic from untrustworthy sources – how to identify and remove it.

45% of web marketing strategies based on thought leadership content

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Marketers create content to promote thought leadership and influence purchase decisions, but they need to build smart strategies.

Your team’s not-so-secret weapon for content marketing & B2B lead gen

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Lead gen is a top marketing priority in 2015 and brands need to produce the right content to pull new customers through the sales funnel.

Writing SEO content with an eye toward social media

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A tech writer shares his experience turning blog content into Tweetable social posts that drove engagement on social networks and business’ website.

3 Twitter updates you can expect to see soon

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“While You Were Away” updates, a new business acquisition and video marketing roll out among the top updates for Twitter so far this year.

Insurance provider grows organic traffic & conversions with content marketing

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Find out how one of Brafton’s clients in the insurance industry used news content to generate traffic and web conversions.