• ‘And More’ as sloppy copy – #MarketingTwit

    Adding ‘AND MORE’ on your website: An open-ended invitation to make requests, or a lazy phrase that sets up unreasonable customer expectations? #CleanerCopy #MarketingTWIT

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    Snapchat launches Discover, new storytelling feature for brands

    A new way to showcase branded content? Snapchat’s new Discover tool adds written storytelling to the mix.

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    Content Questionnaire: Steve Yuen, Zipcar

    We’re talking content marketing insights with Zipcar’s Marketing Specialist Steve Yuen.

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    Combat content saturation: When to post for the most engagement

    Content engagement hasn’t kept up with the rate of content production, but marketers can generate more interactions with the right timing and strategy.

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    Analytics spam referral traffic: How it got there & how to remove it

    A new spam exploit leads marketers to believe they’re getting referral traffic from untrustworthy sources – how to identify and remove it.

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    45% of web marketing strategies based on thought leadership content

    Marketers create content to promote thought leadership and influence purchase decisions, but they need to build smart strategies.

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    Your team’s not-so-secret weapon for content marketing & B2B lead gen

    Lead gen is a top marketing priority in 2015 and brands need to produce the right content to pull new customers through the sales funnel.

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    Writing SEO content with an eye toward social media

    A tech writer shares his experience turning blog content into Tweetable social posts that drove engagement on social networks and business’ website.

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    3 Twitter updates you can expect to see soon

    “While You Were Away” updates, a new business acquisition and video marketing roll out among the top updates for Twitter so far this year.

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    Insurance provider grows organic traffic & conversions with content marketing

    Find out how one of Brafton’s clients in the insurance industry used news content to generate traffic and web conversions.

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