ClickCease Featured Archives - Page 103 of 125 - Brafton

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Social media content is king, but in-house struggles threaten its crown

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Organizations are struggling to develop social media teams that can create relevant campaigns, making outsourcing a consideration.

Multimedia content puts marketers in the driver’s seat

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Multimedia custom content increases brand exposure and experiences higher levels of engagement.

Custom content: The best hype man in the game

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Publishing branded content leading up to smartphone product launches increases sales by 9 percent.

Content marketing recap: November 2012 (Video)

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Insights on November’s hottest content marketing developments can help marketers get an end-of-year edge.

Content writing 101: Interview tips from an accomplished inquisitor

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A good content marketing interview piece balances the art of an authentic, well-rounded interview with storytelling for intended audiences.

Deliver branded content to meet consumers’ needs

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Content marketing reaches a wide audience, but different demographics of consumers respond differently to marketing messages.

Case study: Content marketing consistency wins long-term results

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Shoretel Sky shows thoughtful industry news and quarterly graphics build a sustainable content marketing strategy for sustainable results.

Audience targeting via content helps reach fragmented consumers

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Fragmentation within specific channels makes customer outreach hard; marketers must use wide array of custom content.

Marketers spend $1.7 million on branded content

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Branded content is gaining traction, leading marketers to create quality, custom content that generates awareness and leads.