Social media content is king, but in-house struggles threaten its crown
Organizations are struggling to develop social media teams that can create relevant campaigns, making outsourcing a consideration.
Organizations are struggling to develop social media teams that can create relevant campaigns, making outsourcing a consideration.
Multimedia custom content increases brand exposure and experiences higher levels of engagement.
Publishing branded content leading up to smartphone product launches increases sales by 9 percent.
Insights on November’s hottest content marketing developments can help marketers get an end-of-year edge.
A good content marketing interview piece balances the art of an authentic, well-rounded interview with storytelling for intended audiences.
Content marketing reaches a wide audience, but different demographics of consumers respond differently to marketing messages.
Shoretel Sky shows thoughtful industry news and quarterly graphics build a sustainable content marketing strategy for sustainable results.
Fragmentation within specific channels makes customer outreach hard; marketers must use wide array of custom content.
Branded content is gaining traction, leading marketers to create quality, custom content that generates awareness and leads.