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How and why to Twitter verify for a social marketing VIP boost

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Getting verified on Twitter can lend credibility to your social media marketing strategy. Here’s a look at the benefits and what you need to get verified.

6 tips for defeating writer’s block and enhancing SEO

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Certain strategies will not only help you combat writer’s block, but also ensure your posts are up to snuff where search engine optimization is concerned.

How to craft killer blog titles

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Effective blog titles should be tailored, attention-grabbing and SEO optimized. Are your blog titles engaging readers or missing the mark?

4 ways content marketing and PPC play well together

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Content marketing and PPC can bring out the best in each other. Here are four ways to maximize the benefits of both.

SEO

6 ways social media impacts SEO

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Marketing professionals cannot afford to ignore the impact social media has on search engine optimization.

Do your keyword research: 4 steps for mapping longtail keywords

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Ranking for a primary keyword might not be realistic, but that’s where longtail phrases come in. Here are our 4 steps for optimizing for longtail searches.

A picture is worth 1,000 keywords: Optimize graphics for SEO

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Text isn’t the only way to increase the search visibility of your site. Graphics can help too. Here are our 6 tips for increasing the SEO of your images.

SEO

4 key marketing updates from Google’s SMX keynote

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At SMX Seattle, Gary Ilyess filled us in on Google’s upcoming search updates. Here’s what you need to know.

4 writing tips to craft your content for mobile readers

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Target your audience on mobile with these four content writing tips.