Tagged: Google Analytics

Content marketers who claim authorship from Google+ can benefit from authorship analytics. Read this ›

Google’s encryption service may be frustrating for marketers focusing on SEO. Diverse, custom content can help bridge gaps. Read this ›

Google announced Universal Analytics to help marketers make more informed decisions related to their web campaigns. Read this ›

At SES San Fransciso, Google’s Avinash Kaushik offered insights on how to effectively measure marketing campaigns to drive success and long-term conversions. Read this ›

In this video, Brafton’s Client Support Manager Stefanie D’Aulizio offers insights on how to use analytics to find your top-performing keywords, as well as tips on fueling them with content your audiences want. Read this ›

The rollout of Mobile App Analytics from Google signifies another major step in the way of mobile for the company. Read this ›

Conversion optimization is essential to get the most out of your website. It’s important to measure and update CTAs based on what’s performing best for your brand. Read this ›

Google Analytics has rolled out an Entrance metric in All Pages reports that tells marketers which pages on their site are most often the first page a visitor sees. Read this ›

Google recently released a case study demonstrating how BuildDriver transformed their web marketing with analytics data. Read this ›

Google recently rolled out two new web marketing metrics as part of its Brand Activate Initiative, aimed at helping marketers gauge their campaigns more effectively. Read this ›