• Boost your conversions with these 6 landing page best practices

    These landing page best practices will help bring in more visitors to your site and effectively convert them to leads.

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    Avoid a website traffic jam with these lead generation techniques

    Follow these lead generation techniques to ensure your site traffic moves smoothly along the sales funnel highway

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    Top 4 eBooks of 2016

    These four eBooks represent the best of the best in 2016. Want to know why?

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    How to select the right CTA for different content types

    Determining the type of CTA that is most appropriate for your content is crucial to marketing success.

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    12 marketing conferences to mark on your 2017 calendar

    What marketing expos and trade shows should you attend in 2017? Our list of the 12 best events across the U.S. will help you plan your event calendar.

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    How to segment your marketing automation lists with content data

    Marketing automation results improve when your message is better targeted. Here’s how to use your content to segment and score your contacts.

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    The definitive guide to driving nurture emails with content

    Email marketing drives leads to convert, and the right content is what will fuel that effort.

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    Increase conversions with these 6 modern web design trends

    Subtle web design features can go a long way. Here are six design elements for your website aimed to boost your conversions.

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    How Lyft’s holistic marketing flank attack got me to convert in 3 days

    During a weekend trip in NYC, rideshare service Lyft seemed to be following me everywhere I went, and their marketing efforts paid off. Here’s how it worked.

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    How to use content marketing to rock your next trade show

    You’ve just landed in the city where the big trade show you’re attending this year is being held, ready to start schmoozing. In typical fashion, you’ve already plotted what shows… Read more »

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