Cost-centric marketers look at long-term ROI opportunities
A new study shows brands that focus on cost saving now accept other success metrics like ROI improvements.
A new study shows brands that focus on cost saving now accept other success metrics like ROI improvements.
A study shows ecommerce spending will continue to rise and marketers who use email marketing might see their conversion rates increase.
Consumers opt-into brand experiences, but they must be convinced to convert via exceptional online content.
A new study shows brands aren’t doing everything in their power to convert offline shoppers with online media.
Brands are spending more on out-of-home media and finding ways to drive offline users to the web has become a top priority.
With strong calls to action in their online content, companies can turn local search queries into conversions.
A KPMG report finds big retailers that operate offline will increase investments on social media to drive ROI.
A high-percentage of brands may not include video in email collateral, but the practice improves CTRs and brand visibility.
Marketers must pay attention to Google’s Knowledge Graph, which now informs consumers’ food choices, but could eventually influence search.