ClickCease Lead Gen & Sales Archives - Page 19 of 20 - Brafton

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Cost-centric marketers look at long-term ROI opportunities

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​A new study shows brands that focus on cost saving now accept other success metrics like ROI improvements.

Use email content to score B2C conversions

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A study shows ecommerce spending will continue to rise and marketers who use email marketing might see their conversion rates increase.

Nurture leads with online content to fuel free-to-paid conversions

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​Consumers opt-into brand experiences, but they must be convinced to convert via exceptional online content.

Brands must optimize their online presences to drive offline transactions

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​A new study shows brands aren’t doing everything in their power to convert offline shoppers with online media.

Can out-of-home marketing inspire website conversions & awareness?

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​Brands are spending more on out-of-home media and finding ways to drive offline users to the web has become a top priority.

Yelp announces new feature that closes gap between local SEO and sales

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With strong calls to action in their online content, companies can turn local search queries into conversions.

Social marketing to fuel growth for major U.S. retailers [data]

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​A KPMG report finds big retailers that operate offline will increase investments on social media to drive ROI.

Marketing evolution: Video and email drive content ROI

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​A high-percentage of brands may not include video in email collateral, but the practice improves CTRs and brand visibility.

Google’s advising food choices – Are purchasing decisions next?

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Marketers must pay attention to Google’s Knowledge Graph, which now informs consumers’ food choices, but could eventually influence search.