ClickCease Lead Gen & Sales Archives - Page 2 of 20 - Brafton

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How to segment your marketing automation lists with content data

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Marketing automation results improve when your message is better targeted. Here’s how to use your content to segment and score your contacts.

The definitive guide to driving nurture emails with content

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Email marketing drives leads to convert, and the right content is what will fuel that effort.

Increase conversions with these 6 modern web design trends

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Subtle web design features can go a long way. Here are six design elements for your website aimed to boost your conversions.

How Lyft’s holistic marketing flank attack got me to convert in 3 days

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During a weekend trip in NYC, rideshare service Lyft seemed to be following me everywhere I went, and their marketing efforts paid off. Here’s how it worked.

How to Use Content Marketing to Rock Your Next Trade Show

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You’ve just landed in the city where the big trade show you’re attending this year is being held, ready to start schmoozing. In typical fashion, you’ve already plotted what shows […]

LinkedIn updates its ad options: 6 ways to make the most of it

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Marketers can now target up to 30,000 contacts on LinkedIn’s ad platform. Here’s how to make the most of your social advertising.

Is there an optimal length for blog content?

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Are you attracting new audiences or building your relationship with potential customers? Your content length determines how people interact with your site.

5 steps to create content for the buyer’s journey

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When you map out the buyer journey, you can more accurately cater to your target audience’s needs and be there to help them find what they’re looking for.

7 real-life stories of when social ads worked

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The story of a social media marketer who was apprehensive about the effectiveness of social ads – until she had first-hand success with one.