Tagged: Link Building

Marketers may love the glimpse into 1960s advertising offered by the hit television show Mad Men, and they can learn a thing or two from AMC’s marketing campaign for the show. Read this ›

Consumers looking to make decisions may like FindTheBest.com – a new semi-search portal that positions itself as a decision engine in an age where online shoppers are inundated with information. Read this ›

Marketers are quickly learning that online videos are a good way to capture consumers’ interests, with comScore reporting that more than 186 million U.S. internet users watched 34 billion videos online in May. Read this ›

When software company Skype was recently accused of blocking potential competitor fring from supporting video chat, it took charge of the situation by clarifying its friction with fring over product misuse on its corporate blog. Ultimately, the buzz surrounding Skype’s blog battle with fring should be looked at by marketers as an indication that well-maintained blogs can be effective in shaping public perceptions and catching consumers’ clicks. Read this ›

With reports indicating that internet viewership of humorous videos has dramatically risen, the potential value of online videos to drive traffic to a site is no laughing matter. Read this ›