Tagged: Local Search

Google has made it clear that it wants to get into the local ad market, and an update to Google Places may help some business partners get more foot traffic. The company has announced that users can now upload their own photos to Google Places. Google execs explain that Places fans have previously been able [...] Read this ›

Google may have its sights set on the local market – especially with its upcoming Google Offers local deal platform, but the company seems to acknowledge that catching clicks from on-the-go shoppers is ideal for local sales. Along with other mobile developments, Schmidt's announcement that Google is preparing for "a mobile revolution" indicates that marketers [...] Read this ›

Google's offer to buy Groupon may have been rejected, but it's become increasingly clear in recent months that this doesn't mean the company is backing away from the local ad market. Mashable broke the news today that the search company is planning to launch Google Offers, and this could prove major competition for leading deal-finders. [...] Read this ›

Facebook is getting something of a facelift that advertisers may like. Reports have emerged suggesting that the company is developing new ad units and analytics. Facebook spokesperson Annie Ta told ClickZ that the company is "constantly testing different iterations and layouts" for ads. The source reports that the company appears to be testing a paid [...] Read this ›

Brafton has long reported the rise of the local deal-finder as a marketing channel, from Google's failed attempt to acquire Groupon to Amazon's recent investment in LivingSocial. While Groupon is the household name in the neighborhood coupon market, marketers might want to keep their eyes on LivingSocial; the local deal startup is making a wave [...] Read this ›

The mobile/local marketplace may get a big lift thanks to a partnership between Apple and search giant Google. Today, Google announced that it is offering an iPhone app for Google Places with Hotpot. Brafton has reported that Google Hotpot is a location-based service that makes recommendations according to consumers' locations and social data. Google executive [...] Read this ›

Brafton reported that foursquare recently launched new photo-sharing and comment updates that may help companies generate brand awareness on the site, but foursquare officials never articulated how these features would benefit business partners. Now, the geosocial site is offering brands interested in building a foursquare presence more information about how to get the most out [...] Read this ›

Since ad:tech New York 2010, Brafton has reported that experts anticipate local search will become increasingly mainstream. At Affiliate Summit West 2011, discussions are also revolving around thinking local with paid search and SEO, and marketers might not be able to ignore some of the reported ROIs. Bruce Clay (founder of his self-named internet marketing [...] Read this ›

The buzz at Affiliate Summit West indicates that local marketing will be key to catching clicks in 2011. Amidst discussions of strategies to maximize local traffic, LuckyLocal.com introduced a local shopping application that speaks to the rising market for neighborhood ecommerce. The technology, called CommissionLocal.com, gives consumers access to product info, price comparisons and real-time [...] Read this ›

Merchants who hope to boost their ecommerce from Google product pages might be happy to learn that the search giant is now focusing on offering more relevant information to shopping searchers. The company announced via the Google Merchant blog that it will partner with data service Edgenet, as well as suppliers and manufacturers, to offer [...] Read this ›