Tagged: Marketing Expert Interview
Andrew Schrage of MoneyCrashers.com shares secrets to content marketing success for personal finance audiences. Read this ›
Brafton sits down with Conviva to discuss the evolving world of video content and analytics. Read this ›
![Social chatter takes place every day, and businesses that spark worthwhile conversations online can drive sales. According to a J.D. Power and Associates study, 87 percent of surveyed consumers indicate that social engagement positively impacts their likelihood to purchase from brands they’re connected with online. With data-driven initiatives becoming standard practice, brands must adopt an [...]](http://cdn.brafton.com/wp-content/uploads/2013/03/sprinklrlogo-220x141.png)
Social chatter takes place every day, and businesses that spark worthwhile conversations online can drive sales. According to a J.D. Power and Associates study, 87 percent of surveyed consumers indicate that social engagement positively impacts their likelihood to purchase from brands they’re connected with online. With data-driven initiatives becoming standard practice, brands must adopt an [...] Read this ›
BH Cosmetics considers itself more than just a cosmetics company, and developing engaging website content and a dynamic social presence has helped establish the brand as a hub for beauty and lifestyle conversation. Read this ›
A longtail keyword strategy helps ComFi distinguish itself from competitors in search. Katherine Ahklopkava, Product Marketing Manager, ComFi Read this ›
Ken Barhoover, marketing manager for Park Place Technologies, said infographics add an interesting new content type for prospects and drive web marketing results. Read this ›
Peter Moeller, marketing director for Scarinci Hollenbeck, believes outsourcing content marketing has helped his company stand out on the web while saving his team time and money. Read this ›
Dorothy Davis, content director for PennEnergy, said in an interview with Brafton that internal alignment and buy-in has played a large role in content marketing’s success for her company. Read this ›
Mark Severance, director of sales and marketing at Arxis Technology, believes adding some personality to his website content has helped drive his site’s appeal to both readers and search crawlers. Read this ›
Park Place Technologies Marketing Manager Ken Barhoover explains that creating successful website content must be rooted in targeting the right prospects with different kinds of content best suited for them. Read this ›