Tagged: Mobile Marketing
Growing ecommerce spending should compel some companies to focus on new marketing efforts, including strategies to target the growing number of tablet users who do shopping research and make purchases on the move. Read this ›
Mobile search is gaining its share of clicks this season, and ad:tech experts offered insights on how marketers can prepare their campaigns for on-the-go audiences. Read this ›
Facebook recently revealed a series of new metrics aimed at improving analysis of mobile social media marketing. Read this ›
Smartphone use topped 48 percent in January, further demonstrating the value of new media marketing channels that can reach mobile users searching the web on the go. Read this ›
A report from Mongoose Metrics found that just 10 percent of websites are fully optimized for mobile use. Read this ›
A report from eMarketer found that the mobile market is changing content consumption on the web. Read this ›
A report from xAD found that local mobile searches are among the most highly convertible web users. Read this ›
A report from the Google Mobile Ads Blog found that 62 percent of searches related to popular chain restaurants on Valentine’s Day came from smartphones. Read this ›
The growing capability and shrinking costs of tablets will likely result in the next wave of technology cannibalization, and marketers should be prepared to offer the content these one-the-go audiences crave. Read this ›
A report from Practical Ecommerce suggests that the growth of the tablet market should compel marketers to develop innovate methods for content display. Read this ›