Google and market research firm Ipsos recently came out with a study on the growing market of smartphone users and their behaviors. According to the survey, 69 percent percent of American smartphone owners access the mobile web at least once every day. While this figure is still less than the 80 percent of desktop or laptop owners accessing the web every day, it represents consistent ... [more]

A study conducted by Equation Research found that mobile commerce is becoming increasingly popular. According to the report, 14 percent of shopping on the web takes place on a smartphone browser, while 9 percent stems from tablet browsers. Mobile marketing will likely see a similar shift as businesses integrate web marketing campaigns, namely content marketing, with their mobile ... [more]

Holiday shopping is in full swing, and brands should remember that new media marketing can drive not only in-store traffic, but also online sales this season. ComScore's figures for Cyber Monday's digital spending represent new heights for ecommerce. Consumers are clearly ready to spend online, totaling more than $1.25 billion in sales in a single day, and companies must be sure ... [more]

Google recently detailed the release of its new iPad search app in its mobile blog. The new tool will streamline search from the popular tablet, and the company has added Instant Search to its iPad app to bring speed to mobile search. Once a user selects a link from the Google SERP, the page will load in a new window, preserving the SERP itself. Google says this will make it easier ... [more]

A report from eMarketer found that tablets will be owned by more than one-third of American web shoppers by 2014, which means these consumers will have access to online content around the clock. Businesses might want to team up with content writers to capitalize on mobile users' heavy online news consumption. According to eMarketer, more than 33 million Americans will adopt the ... [more]

Enterprise-wide mobile deployments are increasingly becoming entirely smartphones, according to a report from iPass, which found that 95 percent of mobile employees use smartphones every day for their business tasks and typically use them personally as well. As more companies begin providing their employees with highly capable mobile devices, opportunities to target business buyers ... [more]

Businesses opting for SEO campaigns should consider mobile search in their development of a strategy, according to a recent report from xAD. The company found that mobile search volume has increased 30 percent in the past year and shows no signs of slowing down. As smartphones and tablets continue their growth, more people are using their handsets to search for nearby restaurants, ... [more]

Global smartphone sales grew 5.6 percent in the third quarter compared to the same time period last year, market research firm Gartner said in a release on Wednesday. While less capable feature phones are still selling well, the continued growth of smartphones demonstrates the ultimate value of a well integrated web marketing campaign. Smartphones allow users to access essentially ... [more]

Experian PriceGrabber recently released a study detailing the likely success of the tablet market during the holidays. According to the market analysis, 79 percent of consumers said they would rather receive a tablet as a gift than a laptop. For marketers, the growth of the mobile web, which coincides directly with an increase in tablet sales, provides even more impetus to tailor ... [more]

As part of its Coremetrics Benchmark, IBM reported that socially engaged consumers are more likely to make purchases than others who shop or research items on the web. According to IBM, 9.2 percent of consumers who saw social media marketing campaigns made purchases, compared to the overall conversion rate for web purchases, which IBM pegged at 5.5 percent. Additionally, Facebook ... [more]