Tagged: Mobile Marketing

A report from Google and Ipsos found that 69 percent of smartphone users access the mobile web from their handsets every day. Read this ›

A report from Equation Research found that shopping from smartphones and tablets is more popular, providing even greater impetus for marketers to target users. Read this ›

Internet marketers rejoice: This year’s Cyber Monday spending marked the biggest online shopping day in history, which bodes well for digital conversions for the rest of the holiday season (and the upcoming year). Read this ›

Google announced a new iPad search app aimed at simplifying mobile search and making social sharing easier for those using the popular tablet. The update helps position search and social marketing efforts for more engagement with tablet users. Read this ›

A report from eMarketer said that one-third of web consumers will own tablets by 2014, and this means more opportunities to reach on-the-go audiences with content marketing. Read this ›

A report from iPass found that more than 90 percent of businesses deploying mobile devices are turning to smartphones, which opens a major new online audience for B2B marketers. Read this ›

A report from xAD said that mobile search queries have grown 30 percent in last year and one-third of searchers use mobile search at least five times per month. Read this ›

Market research firm Gartner recently reported the global smartphone market has continued its upward trend, which provides greater impetus for marketers to adjust campaigns for the mobile web. Read this ›

A report from Experian PriceGrabber found that tablets will likely outsell laptops during the holidays, which could require some shifts for marketers. Read this ›

Socially engaged consumers are more likely to convert than most consumers shopping on the web, according to a report from IBM. Read this ›