Tagged: Mobile Marketing

Recent data from CSO Insights suggests email campaigns may be best for lead generation, with 62 percent of marketers claiming email was their most effective lead gen platform. Read this ›

The growth of digital coupons for loyalty cards is helping many small firms build brand awareness this year, according to a recent report from Coupons.com. Read this ›

For marketers looking to find work in the recovering economic climate, the retail sector holds the promise of positions. Read this ›

Mobile marketing is one of the most promising emerging platforms, with display ad spend on the channel expected to exceed $1.2 billion by 2015, according to ABI research. Read this ›

Marketers are quickly learning that online videos are a good way to capture consumers’ interests, with comScore reporting that more than 186 million U.S. internet users watched 34 billion videos online in May. Read this ›

Director Christopher Nolan’s film Inception has grossed $143.6 million in just 10 days, and while the film is being deemed a masterpiece by critics, its success must also partially be attributed to Nolan and Warner Bros.’ marketing strategy. Read this ›

Ad spend in the auto industry is on the rise, showing 19 percent quarter-over-quarter growth at the end of Q1 2010, according to data from Nielsen. Read this ›

Confirming the rise of mobile marketing as a medium to reach on-the-go consumers, the Interactive Advertising Bureau recently released its first set of guidelines for advertisers looking to target consumers with mobile apps. Read this ›

Mobile search queries are expected to account for 8 to 10 percent of overall searches this year, according to RBC Capital Markets. Read this ›

The quick ascent of mobile marketing was clear at the recent annual MobileBeat conference, which was expanded to a two-day format to accommodate more speakers and prolong networking opportunities. Read this ›