Tagged: Mobile Marketing

Nielsen reported that Android is still the leading mobile OS and the iPhone has retained its spot as the most popular handset. The company also found more than half of adults under 44 currently use smartphones. Read this ›

A report from DigitalMR found that the iPad is still the most popular tablet on the market, providing marketers with an opportunity to cater to owners’ online news content consumption. Read this ›

Google recently announced HowToGoMo.com to help businesses capitalize on mobile searches by developing mobile websites. Read this ›

Using social media and other marketing channels, Pei Wei Asian Diner recently used an integrated approach to increase its email marketing list by nearly 20,000 subscribers, which increased exposure to its social and mobile marketing campaigns. Read this ›

A new report from Pew found that more than half of tablet owners access new content on their mobile devices than they did prior to using the handsets. Read this ›

Twitter CEO Dick Costolo reported at Web 2.0 last week that the launch of iOS 5 has increased signups from iOS users by 300 percent. Read this ›

A report from Hipcricket found that mobile SEO can be critical to the success of content marketing strategies, especially for retailers hoping to convert consumers on the go. Read this ›

Google announced the release of Android 4.0, or Ice Cream Sandwich, this week, and the company believes it will make the mobile experience better for consumers owning both Android-powered smartphones and tablets. Read this ›

Among three new adjustments to the Google’s mobile marketing capability is a feature that may help app users get to businesses’ landing pages faster. Read this ›

A new report from market research Gartner found social media and mobile are critical for IT companies to implement. Read this ›