On Saturday, Google announced the addition of the Standout tag to Google News, which will help the website drive users to the best news content on the web. The company made the announcement at the Online News Association conference in Boston. In its Google News Blog, the company said that publishers should add the tag to the HTML code of any of their news content they consider ... [more]

Rather than using a dedicated web crawler to index news pages, Google announced that Googlebot will now crawl web content and news content. However, this does not change the company's News inclusion policies - so content marketers hoping to gain visibility in Google's news aggregator will still need to maintain especially high quality content marketing standards. As the search ... [more]

The benefits of content marketing for link building, for SEO and for audience engagement have been huge topics of discussion at this week’s SES San Francisco conference. Content aggregator Technorati goes a step further, sharing data that suggests content can drive sales. Charles Black, president and chief strategy officer of Technorati Media, reminded marketers that it is ... [more]

Social bookmarking site Digg has launched a new service called Newswire that enables businesses to promote breaking news content published on their websites.Digg users traditionally engage viral, humorous articles, but Newswire aims to give exposure to "breaking news." Currently in beta format, Newswire can be accessed on the social site's front page and enables users to better ... [more]

Google recently announced an update that allows publishers featured in Google News to showcase their sites' best original works, and content marketers should take note. The new Editors' Picks service lets brands highlight the content they believe will be most relevant to their readers. The search giant explains, "An array of news organizations, including local, national and niche ... [more]

Google News has launched updated features, including an auto-refresh option, and brands may want to tweak their content marketing strategies accordingly. The company announced the new features over the weekend.The site will now regularly update the news results for a given query to ensure that readers get the most recent headlines. Users can set their personal news to refresh by ... [more]

Google announced today that it is bringing a "News near you" feature to Google News for mobile, allowing mobile consumers to easily see news relevant to their locations. SEO marketers should consider that this feature means news content marketing could bring them one step closer to shoppers in their neighborhoods.To use the feature, Android and iPhone owners can opt to share their ... [more]

Google has updated its News search section to give consumers more relevant articles, and content marketers should consider how these updates might help them reach the right online audiences.Google added personalization features to Google News last summer with the introduction of a "News for you" section that helped users create customized news streams. Brafton reported this feature ... [more]

During today's opening keynote at ad:tech San Francisco, Arianna Huffington, president and editor-in-chief of the Huffington Post Media Group, spoke to internet marketers about the transforming content marketing landscape and how to drive engagement. Huffington emphasized the value of journalistic content that reaches consumers, as well as locally conscious social media marketing.Consumers ... [more]

Brafton has reported that nearly half of Americans say the internet is their leading source of news information, and this marks the first year the web has surpassed newspapers in terms of news readership. Research from Pew further confirms that news content is in demand, and brands might find that search-optimized news articles bring traffic to their sites.Pew's Information ... [more]