Tagged: Paid Search
A report from PwC and the Interactive Advertising Bureau found that search marketing generated more than 46 percent of all web marketing revenue in 2011. Read this ›
Google will now automatically account for spelling errors or search variations of search queries with respect to paid search ad placement. Read this ›
Google announced a new PPC tool aimed at bringing more relevant local traffic to companies based on searchers’ zip codes. Read this ›
Search experts at ad:tech weighed in on whether longtail search optimization is relevant in the evolving search landscape and what marketers can do to maintain visibility. Read this ›
Mobile search is gaining its share of clicks this season, and ad:tech experts offered insights on how marketers can prepare their campaigns for on-the-go audiences. Read this ›
A study from Google demonstrates that a strong standing in organic search results can make up for paid search traffic, but suggests that using both PPC and SEO can maximize search clicks. Read this ›
A report from Marin Software found that mobile clicks are accounting for about one-quarter of all engagement for PPC campaigns. Read this ›
Google will soon discontinue its current demographic targeting tool, most likely in favor of a new method bolstered by the company’s own social data and new privacy policy. Read this ›
In her SMX West keynote, Google’s Susan Wojcicki spoke about the recent privacy policy changes and why a future of social search is good for users and marketers. Read this ›
A report from AYTM Market Research found that paid links and other sponsored search results do not generate frequent clicks. Read this ›