Internet marketing news roundup, October 22
From headlines about SES Chicago to an emerging social display ad being tested by Mountain Dew, here’s a look at some of the most compelling and widely-read online marketing stories.
From headlines about SES Chicago to an emerging social display ad being tested by Mountain Dew, here’s a look at some of the most compelling and widely-read online marketing stories.
Anyone who "does the Dew" or shops at JC Penney can now indicate that they are fans of these brands when their display ads crop up across the web – and marketers may like opportunities to integrate the social network into their display ads as well.
Yahoo aims to increase its social appeal to consumers and marketers with Y Connect, reports the Wall Street Journal.
Google’s latest revenue report shows that its earnings for Q3 2010 increased by 23 percent increase over the same period last year, reaching 7.29 billion.
Online marketers may be interested to learn that the Internet Advertising Bureau says internet ad revenues reached a record high during the first half of 2010.
According to Efficient Frontier’s 2010 Q3 U.S. Digital Marketing Performance Report
Yahoo has announced that ad serving for Yahoo will shift over to the adCenter as early as Monday, October 11, and marketers must migrate their accounts before the 25th.
Marketers may want to advertise on Yahoo with the company’s recent acquisition of Dapper – a tech platform that provides dynamic display ad creation and optimization.
One skeptic recently questioned why the search giant would help businesses by offering tips for SEO when it could make money from search advertising.