ClickCease Paid Search Archives - Page 13 of 19 - Brafton

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Internet marketing news roundup, October 22

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From headlines about SES Chicago to an emerging social display ad being tested by Mountain Dew, here’s a look at some of the most compelling and widely-read online marketing stories.

Why marketers may ‘like’ a new Facebook display ad integration

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Anyone who "does the Dew" or shops at JC Penney can now indicate that they are fans of these brands when their display ads crop up across the web – and marketers may like opportunities to integrate the social network into their display ads as well.

Will Y Connect effectively bring social benefits to Yahoo search?

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Yahoo aims to increase its social appeal to consumers and marketers with Y Connect, reports the Wall Street Journal.

Google’s 2010 Q3 revenue report shows ad spend on the rise

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Google’s latest revenue report shows that its earnings for Q3 2010 increased by 23 percent increase over the same period last year, reaching 7.29 billion.

Internet ad revenue hits record-breaking $12 billion for first half of 2010

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Online marketers may be interested to learn that the Internet Advertising Bureau says internet ad revenues reached a record high during the first half of 2010.

Google gains search spend during Bing-Yahoo integration

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According to Efficient Frontier’s 2010 Q3 U.S. Digital Marketing Performance Report

Yahoo paid search transition could start Monday: Marketers, migrate search ads to Microsoft adCenter by October 25

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Yahoo has announced that ad serving for Yahoo will shift over to the adCenter as early as Monday, October 11, and marketers must migrate their accounts before the 25th.

Yahoo’s ads are getting ‘Dapper:’ Marketers may like new relevant, dynamic display ad options

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Marketers may want to advertise on Yahoo with the company’s recent acquisition of Dapper – a tech platform that provides dynamic display ad creation and optimization.

Google gives SEO advice to ‘make the web a better experience’

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One skeptic recently questioned why the search giant would help businesses by offering tips for SEO when it could make money from search advertising.