Tagged: Paid Search
When the iPhone 4 was released, some speculated that the iAd mobile advertising network would present a viable competitor for Google AdWords – especially since Apple pushed Google Mobile out of its mobile device market. Read this ›
The latest Hitwise data shows that Google accounted for 72.17 percent of U.S. searches in May. Read this ›
Google AdWords is undergoing some changes. Read this ›
Americans hit hard by the recession may have had less money in their pockets, but this didn’t stop them from surfing the internet to learn about products and services. A new survey suggests CFOs from Read this ›
The Newspaper Association of America says print revenue dropped 28.6 percent earlier this year. Read this ›
In the aftermath of the BP oil spill, searches for "oil spill" on major search engines were dominated by law firms’ sponsored listings, reports ClickZ. Truly standout firms took the spill as Read this ›
Retailers are getting big results from search engine marketing, indicates a recent report from Internet Retailer.According to the survey, internet retailers are spending more of their marketing budgets on search engine marketing. About a third of the 102 respondents spent more than 50 percent of their marketing budgets on search marketing in 2009.Many of those [...] Read this ›
Google announced yesterday that a new feature for Adwords analytics called "search funnels" would help search engine marketing professionals better understand the way in which paid clicks lead users to their sites.The company said that its new feature would provide "data on how ‘upper-funnel’ keywords are assisting conversions before the last click. It also enhances [...] Read this ›
Global spending on search engine marketing will rise faster than that on overall advertising in the next two years, it has been predicted.Investment banking group Collins Stewart said in its latest report on the online advertising sector that it believed search, email marketing, lead generation and video ads will see above-average growth in 2009 and [...] Read this ›
A report from Click Forensics shows that while the click fraud rate is dropping slightly, it is still an area that the industry must monitor.
Click fraud occurs when a person clicks on a pay- Read this ›