Tagged: Paid Search

Bing unveils its Quality Impact feature, which helps marketers identify hiccups in landing page content and onsite optimization. Read this ›

Wordstream recently found that organic search marketing is becoming more competitive and paid search drives clicks. Read this ›

Paid search’s value remains strong, but marketers have expanded their focus to succeed in several different channels. Read this ›

Google has added email marketing newsletter enrollment to its PPC capability, allowing users to signup for a company’s content directly from the SERP. Read this ›

Google’s David Baker announced that any Adwords accounting using misleading content could be suspended or banned entirely from the service. Read this ›

Dream Systems Media first reported an “Ads related to” note above paid search ads on Google SERPs. Read this ›

A report from PwC and the Interactive Advertising Bureau found that search marketing generated more than 46 percent of all web marketing revenue in 2011. Read this ›

Google will now automatically account for spelling errors or search variations of search queries with respect to paid search ad placement. Read this ›

Google announced a new PPC tool aimed at bringing more relevant local traffic to companies based on searchers’ zip codes. Read this ›

Search experts at ad:tech weighed in on whether longtail search optimization is relevant in the evolving search landscape and what marketers can do to maintain visibility. Read this ›