• Millennials likely to sell out for relevant web content [survey]

    ​A new study shows great content can be direct lead generation, with consumers 18 – 34 willing to give brands private info in exchange for relevant reads.

    Continue reading

    Search engine marketing update: New AdWords feature helps add and remove keywords at scale

    ​Managing AdWords campaigns helps increase paid search traffic, but landing page content must also live up to the hype.

    Continue reading

    Everything you need to know about Bing search and PPC – #SESNY

    Bing offered a clear-cut overview of its SERPs and Ads features at SES New York.

    Continue reading

    Ruthless law firm cashes in on competitors’ names for PPC content

    ​Internet marketing uses keywords to position content in front of prospects and, in some cases, those phrases can aim to take down rivals.

    Continue reading

    Enhanced AdWords campaigns help marketers reach multi-device users

    A new update to AdWords will help marketers target their ads to reach multi-device users by time of day, location and access point.

    Continue reading

    PPC and SEO content reach mobile and traditional web users

    Mobile users increasingly search and click on both organic and paid links in 2012.

    Continue reading

    PPC gets a bigger piece of the pie in 2013

    Marketers rediscover PPC and increase spending on the practice moving into the new year.

    Continue reading

    LinkedIn’s ads API makes marketers’ lives simpler

    LinkedIn’s new ads API gives marketers greater control over their campaigns, helping unify programs across the web.

    Continue reading

    Bing’s Ad Network gives search marketers an edge

    Bing says advertising through its network helps search marketing efforts reach wider audiences with more spending capabilities.

    Continue reading

    Bing’s new Quality Impact tool calculates landing pages’ effect on PPC

    Bing unveils its Quality Impact feature, which helps marketers identify hiccups in landing page content and onsite optimization.

    Continue reading

    Have any marketing questions?

    Ask a Marketer