Tagged: Paid Search

Mobile search is gaining its share of clicks this season, and ad:tech experts offered insights on how marketers can prepare their campaigns for on-the-go audiences. Read this ›

A study from Google demonstrates that a strong standing in organic search results can make up for paid search traffic, but suggests that using both PPC and SEO can maximize search clicks. Read this ›

A report from Marin Software found that mobile clicks are accounting for about one-quarter of all engagement for PPC campaigns. Read this ›

Google will soon discontinue its current demographic targeting tool, most likely in favor of a new method bolstered by the company’s own social data and new privacy policy. Read this ›

In her SMX West keynote, Google’s Susan Wojcicki spoke about the recent privacy policy changes and why a future of social search is good for users and marketers. Read this ›

A report from AYTM Market Research found that paid links and other sponsored search results do not generate frequent clicks. Read this ›

Google now allows users to block display ads that feature low-quality or irrelevant landing page content. Read this ›

Google’s fourth quarter earnings report found that businesses paid less for more PPC clicks in the fourth quarter of 2012. Read this ›

A report from Marin Software points to the rise of mobile search, as paid search clicks from mobile devices doubled in the fourth quarter of 2011. Read this ›

Covario reported that consumer electronics companies were aggressive in PPC spending in 2011. Read this ›