Tagged: Paid Search

Online ad spend is consistently rising, and Google’s latest acquisition may be the company’s effort to ensure its ad partners see ROI. Read this ›

A study from BIA Kelsey indicates that social media revenues are rising, poised to exceed $8 billion by 2015. Read this ›

The Internet Advertising Bureau’s internet advertising revenue figures for Q1 2011 reveal that last quarter proved the most profitable in the industry’s history. Read this ›

Google announced that it is updating its AdWords ads to include display URLs in headlines. Read this ›

Data from Performics reveals that nearly one in 10 search ad clicks come from mobile users. Read this ›

Yahoo’s search revenues are down and CEO Carol Bartz blames Microsoft’s adCenter for lack of relevancy. Read this ›

A report from eMarketer indicates that retailers are driving the growth in online ad budgets. Read this ›

Google has launched its DoubleClick DS3, and at ad:tech San Francisco, the search giant walked attendees through its new Multi-Channel Funnels Analytics. Read this ›

Google announced that its updating Buzz to give users more control over the ads that target them. Could this development both increase consumers’ trust in Buzz and help internet marketers reach more open, relevant audiences? Read this ›

Google has announced a new service that enables Display ad partners to promote their products and services based on contextual relevancy. The company is allowing businesses to specify not only keywords, but also topics that fit their products and services. Read this ›