• Paid search and SEO thrive when paired together

    Wordstream recently found that organic search marketing is becoming more competitive and paid search drives clicks.

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    Paid search investment remains strong, SEO traffic accounts for 77 percent of traffic

    Paid search’s value remains strong, but marketers have expanded their focus to succeed in several different channels.

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    Google integrates newsletter signup into paid search ads

    Google has added email marketing newsletter enrollment to its PPC capability, allowing users to signup for a company’s content directly from the SERP.

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    Google targeting bad ads in Adwords, landing page content must be accurate, relevant

    Google’s David Baker announced that any Adwords accounting using misleading content could be suspended or banned entirely from the service.

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    Google rolls out ‘related to’ function in Adwords: Quality PPC landing pages a must

    Dream Systems Media first reported an “Ads related to” note above paid search ads on Google SERPs.

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    Report: Search generates $14 billion, top source of web revenue

    A report from PwC and the Interactive Advertising Bureau found that search marketing generated more than 46 percent of all web marketing revenue in 2011.

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    Google to automatically adjust misspellings for paid search results

    Google will now automatically account for spelling errors or search variations of search queries with respect to paid search ad placement.

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    Zip code targeting latest Google addition for local marketing

    Google announced a new PPC tool aimed at bringing more relevant local traffic to companies based on searchers’ zip codes.

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    Is longtail search dead? Insights from ad:tech San Francisco

    Search experts at ad:tech weighed in on whether longtail search optimization is relevant in the evolving search landscape and what marketers can do to maintain visibility.

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    Ad:tech experts on how to prepare for the rise of mobile search marketing

    Mobile search is gaining its share of clicks this season, and ad:tech experts offered insights on how marketers can prepare their campaigns for on-the-go audiences.

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