Blekko has announced it will power Flipboard searches to help readers discover RSS content by keyword. Read this ›
People trust news they get from online sources as much or more than information gathered from friends or watching television, but they see blogs as the least trustworthy way of getting information.
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The internet is an increasingly important way for companies to get their message across to consumers. That’s the finding of a study from global communications company MS&L, which also suggests online users are becoming increasingly trusting of the web. According to the survey, 59 percent of Americans believe they can tell a lot about a [...] Read this ›
The benefits of combining multiple varieties of adverts on a webpage have been noted by Microsoft.In a recent post on the software firm’s adCenter blog, Carolyn Taylor from the site’s community team explains that blending search, display and context adverts can be beneficial in terms of brand, message and ad recall – as well as [...] Read this ›
The most important factor of any corporate website is the content it offers readers, an expert has remarked.Writing for online news source CMS Wire, industry reporter Rachelle Goh asserted that, while the technology behind a website is important, when it works it should be invisible.Marketers should focus on producing "tons of good content", she argued."The [...] Read this ›
Blogging can help firms achieve high organic search results within a short period of time, it has been suggested.Industry commentator Ambar Shrivastava, writing for MediaPost’s Search Insider publication, noted that regular corporate blogging can lead to high search results as the portals are looking for pages which are often updated.Furthermore, it can be a cheaper [...] Read this ›
The pharmaceutical sector is only slowly taking advantage of the marketing opportunities offered by the internet, it has been claimed.A study published by analyst firm Datamonitor has noted that while businesses in the retail and airline sectors have embraced online marketing opportunities, pharma has failed to do so.This is despite the industry’s customers increasingly turning [...] Read this ›
Article marketing is one of the best ways in which a firm can attract traffic to its website, an expert has claimed.
Industry commentator Atkinson David made his assertion in an article for t Read this ›
To stand out from the many other blogs and article marketers online, a business must supply readers with authoritative and useful pieces of writing, an expert has commented.
Dr Deepak Dutta, Read this ›
Internet advertising is one of very few marketing trends experiencing expansion, an expert has claimed.
Marketing professor at the Wharton School Patti Williams made her comments through the Read this ›