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Internet advertising ‘an expanding trend’

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Internet advertising is one of very few marketing trends experiencing expansion, an expert has claimed.

Marketing professor at the Wharton School Patti Williams made her comments through the

Expert help advised for building online buzz

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Companies wanting to create a greater online buzz should consider calling in a search engine optimization (SEO) expert to guide their efforts, a businessman has said.

Business solutions consu

Email marketing ‘easily neglected’

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Firms often find themselves neglecting their email marketing due to time constraints, however it is a "vital" aspect of any business, an expert has claimed.

Nick Stamoulis, the owne

News sharing ‘creates marketing opportunities’

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There are a "significant" number of opportunities presented to marketers through the use of news sharing and blogs, an expert has asserted.

Lee Odden, chief executive officer of Min

SEO ‘helping corporate recruiters stand out’

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Many careers websites and corporate recruiters are using search engine optimization (SEO) tactics to stand out from other sources, an expert has commented.

Sarah E Needleman, writing for the

Importance of interesting newsletters highlighted

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One problem often arising out of emailed newsletters is that they rarely deliver the good quality content they promised, an expert has warned. The owner of Brick Marketing, Nick Stamoulis, […]

Blogs ‘easily incorporate SEO tactics’

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Keywords and link building are the "hallmarks" of good search engine optimization (SEO) and blogs incorporate both of these easily, an expert has asserted.

Writing for USA Today, in

Regular content ‘a key part of long-term SEO strategy’

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The addition of regularly updated content to a website can be an effective way of increasing its search engine ranking, it has been suggested.

Patrick Altoft, search engine optimization (SEO)

Intensive email marketing ‘can damage brands’

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Email marketing must be carefully conducted in order to avoid damaging a company’s brand, a new report has warned. New York-based firm Zrinity – which provides servers for email marketing […]