• Does Authorship help rankings? Insights from an #SMX debate

    Authorship might be the “shiny, new thing” in SEO, but SMX experts (and Brafton’s strategists) agree it’s more than a flash in the pan. Theories of AuthorRank aside (and Google’s… Read more »

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    8 Steps to make social work for search marketing from #SMX

    Marketers look for ways to make their search and social drive stronger ROI, but it may be as simple as putting campaigns under one roof.

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    Twitter marketing for the whole customer journey – Tips from #SMX East

    At SMX East 2013’s Day 2 keynote speech, Twitter’s Richard Alfonsi explained how Twitter is developing products that go deeper than top-of-funnel goals.

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    Tips to diversify digital marketing from #SMX

    At #SMX East 2013, Brafton caught up with some search marketers who find more people are diversifying to play it safe in a world where Google’s unpredictable.

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    The key to Penguin-proof links? #SMX speakers say: Create communities

    To avoid Penguin penalties, SMX East 2013 experts say stop thinking about link building and start thinking about how to build readerships.

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    Talking SEO at #SMX: What search ranking factors matter most?

    SEO ranking factors de-mystified:The stats about current ranking signals and predictions on the future of search from SMX East.

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    Cutts says a balance of ads and custom content is best for UX – #SMX

    ​At SMX Advanced Cutts told the audience to use Google’s search results as a model for how many ads to include above the fold.

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    Brafton to talk shop at SMX Advanced – booth 28

    ​North America’s largest content marketing agency Brafton will attend SMX ​Advanced​ in Seattle, WA, on June 11-12 at the Bell Harbor International Conference Center.

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    SEO success in 2013 & beyond: Matt Cutts & others’ insights at #SMX

    At SMX West, experts weighed in on successful SEO strategies for 2013 and beyond.

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    Content marketing meets bylines: Google Authorship & AuthorRank at #SMX

    SMX West experts explained why Google Authorship is good for SEO (with or without AuthorRank).

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