Tagged: SMX

Google’s personalized results can provide users targeted content (and perhaps give marketers chances to engage tailored audiences), but Eli Pariser points to some shortcomings of this evolving search system at SMX East 2011. Read this ›

At the SMX East 2011 “The Great Correlation vs Causation” panel, industry experts speak about ways marketers can measure the SEO impact of various factors and why creating a human-friendly site experience counts. Read this ›

At last week’s SMX Advanced Seattle conference, marketers from across the globe gathered to discuss search and social best practices to survive a post-Panda Google searchscape. Read this ›

At SMX Advanced, experts weighed in on sustainable ways marketers can increase their inbound links, and one conclusion was that content-driven infrographics aren’t dead. Read this ›

Forensic SEO Alex Bleiweiss reported at SMX Advanced that many of the 15 sites he studied for a Google survival SEO case study were impacted by Google’s Panda, but they still had more pages indexed by Google than Bing. Read this ›

As mobile queries continue to rise, experts at SMX Advanced Seattle offered case studies on how mobile marketing can help brands reach audiences at the point of sale. Read this ›

At SMX Advanced Seattle, SEO experts weighed in on ways marketers can arm their sites to survive or recover from Google’s Panda update. Read this ›

At day two of SMX Advanced Seattle, Bing’s director of search, Stefan Weitz, talked about the future of SEO, emphasizing the value of social search and Schema.org. Read this ›

At SMX Seattle, Matt Cutts fielded some live questions, spoke about Panda iterations to come and reminded marketers of the value of high-quality content. Read this ›

At SMX Seattle, Bing’s Duane Forrester told marketers to think of the crawler as a site user, and remember: Content is king when it comes to SEO. Read this ›