Social video shares have doubled in the past year [study]
Marketers who don’t produce video content are at risk of missing out on some of the most shareable and engaging media on social networks.
Marketers who don’t produce video content are at risk of missing out on some of the most shareable and engaging media on social networks.
Brands that count their Likes and Retweets as dollar signs don’t understand the real importance of social engagement.
Only 43% of businesses believe their Facebook campaigns are effective
Brands that tie their content to certain subjects will see increases in engagement from customers and prospects.
Favorites might seem like important signs of engagement, but social marketers should understand they probably aren’t good indicators of further action.
The more followers, the better – except when brands find that they have many connections who aren’t engaged at all.
Facebook has all but admitted organic News Feed visibility is a thing of the past, and it is holding SMB marketing boot camps this summer.
Twitter seems to be recommending that small businesses start with organic traffic-building before they start paying for ads.
Brands can market themselves on social media with more confidence thanks to expanded video metrics on Facebook.