• Create content for B2B buyers at the ‘zero moment of truth’ – 3rd Thursday Tip

    There is a new moment of truth that defines customer experiences and your B2B can intercept and influence these moments with smart content marketing.

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    5 reasons self-hosting is important for video marketing success – 3rd Thursday Tip

    For this month’s Third Thursday Tip, strategist Colin Campbell talks about optimal hosting strategies for results-driven video marketing.

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    How to get the whole story from your bounce rate – 3rd Thursday Tip

    Brafton’s Jason Cook explores the value of the bounce rate metric, and advises marketers to consider alternative reporting methods to evaluate their content’s success.

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