• How to build an arsenal of impactful content topics

    Find out how to maximize the value and relevance of content topics for your audience.

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    The art behind content: Creative Director Perry Leenhouts

    Brafton Creative Director Perry Leenhouts may just be a secret agent. That is to say, he’s mastered the art of the double life, taking enough branching paths in his career… Read more »

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    Brafton’s Director of Video Product talks video marketing trends, lasagna and more

    Brafton’s Director of Video Product shares his insights into creating great videos, trends to follow and avoid, and how to collaborate on a video project.

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    A day in the life of a Brafton Video Producer

    Hannah offers a peek into the world of a Brafton Video Producer.

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    ​5 Tips to optimize video content for higher web conversion rates

    Video is hot right now, but marketers need the right search optimization strategies to ensure their videos are found online.

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    Study: Video content increases average order value

    New research shows that the more marketing videos that customers watch, the higher their average order value is.

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    How Cosmo saw a 200% increase in Facebook engagement with video content

    For ultimate engagement, brands should post videos on Facebook and other channels so that content reaches the right niche audience.

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    Video blogs quickly become most valuable content for marketing

    One Brafton client saw just how quickly video content can have an impact on marketing results when it added video blogs to its web strategy.

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    Why YouTube video marketing is hotter than a stolen habanero

    Video content is hot right now, but marketers need to make sure there is demand from consumers before launching into a full-scale YouTube campaign.

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    By 2017, 74% of web traffic will come from video

    Marketers need to invest in video to maintain their search traffic as more clicks go to ​visual content.

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