Video Marketing vs. Video Production: 7 Costly Mistakes & How to Avoid Them

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Companies are investing more in video than ever before, and projections overwhelmingly support that video investments will continue to rise for the foreseeable future. That’s not surprising considering that video is the No. 1 content type to drive conversions and almost half of Americans buy more from a company after watching branded video: Today’s consumers clearly engage video in a way they just don’t with text.

At Brafton, we find only a fraction of marketers have the same level of sophistication for their video content as they do for their written content. Depth and breadth of video types, publishing frequency and corresponding video measurement and analytics haven’t caught up to written practices. In Brafton’s webinar, Senior Video Business Development Executive Kevin Elliot and Head of Marketing Content & Communications Katherine Griwert offer insights on building your results-focused strategy, highlighting strategies to avoid the 7 costly (and common) video marketing mistakes for success.