2013 - Page 2 of 111 - Brafton
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    Audience targeting even more important for 2014 social marketing

    Social media marketing isn’t one-size-fits-all and marketers have more information at their fingertips to build smarter strategies.

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    Google Analytics introduces content grouping for more meaningful analysis

    Google recently announced Content Grouping, a feature that will help marketers analyze their metrics is a simpler, but more meaningful way.

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    LinkedIn says buzzwords are killing your personal brand

    The easiest way to say something is not always the best way to create a unique brand identity, and many marketers are making this mistake.

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    Braftonians compete for the ugliest holiday sweater (photos)

    While Braftonians prepare for the holidays and the end of 2013, team members from Boston and Chicago participated in friendly face-offs to see who could find the ugliest holiday sweater… Read more »

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    A case for G+? Facebook engagement won’t necessarily add SEO value [study]

    A recent study finds Facebook Likes are rarely indexed, and Google doesn’t pay that much attention to social media shared on the site.

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    Tech chatter: Sales fodder?

    Tech companies should move forward confidently when social media marketing. Their customers want it and it drives sales.

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    12 Days of Content: Vox Pops (video)

    On the twelfth day of content, web marketing gave to me: Twelve vox pops.

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    12 Days of Content: Social Contests (video)

    On the eleventh day of content, web marketing gave to me: Eleven social contests.

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    12 Days of content: eBooks (video)

    On the tenth day of content, web marketing gave to me: Ten eBooks of insights.

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    Q&A: Catching up with Braftonian Amanda on content marketing in Auckland

    It was one year ago when Brafton Senior News and Content Writer Amanda Gross received an email from CEO Richard Pattinson, explaining an opportunity for an editor position at Brafton’s… Read more »

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