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    Your local SEO blueprint: Drive site and store traffic with targeted content


    Reaching local shoppers is key to driving store traffic. In this two-part blog series, we’ll go over the local SEO basics and explore how you can create content marketing that appeals to your nearby audiences.

    Finding killer SEO keywords for content marketing: Part 2


    To stay competitive on the web, it’s essential to evaluate the success of different keywords in terms of driving convertible traffic and update content marketing plans accordingly.